Sr. GTM Engineer, Marketing
Leads migration to headless CMS and builds AI-powered React/Next.js website to drive marketing KPIs like traffic, engagement, and conversions. Owns buyer journey, experimentation, analytics integration, and global expansion for B2B SaaS GTM. Requires 5+ years frontend experience with marketing acumen.
About the job
Responsibilities
- Own the end-to-end buyer journey across awareness, consideration, and conversion stages, translating positioning and campaign strategy into compelling, high-converting web experiences
- Lead migration from Webflow to a modern headless CMS (e.g., Contentful, Sanity, Storyblok), architecting a scalable React/Next.js-based frontend
- Build modular systems that enable rapid deployment of campaigns and landing pages
- Integrate AI agents and LLM APIs to power dynamic content generation, personalized experiences, SEO/GEO optimization workflows, and scalable localization
- Own international website expansion across 20+ markets, designing multi-language, multi-region architecture with localization workflows, regional SEO optimization, and global compliance standards
- Architect and implement event tracking, data layers, and attribution frameworks using Google Analytics 4, Amplitude, and Google Tag Manager
- Ensure clean data flow between website, CRM, marketing automation, and PLG systems
- Develop hypotheses and testing roadmaps to improve performance of top pages, owning website KPIs
- Maintain best-in-class mobile and desktop experiences, Core Web Vitals, performance benchmarks, UX clarity, messaging effectiveness, and accessibility standards
Requirements
Required:
- 5–8+ years in growth engineering, frontend engineering, or product-focused web development, ideally in B2B SaaS or PLG environments
- Strong React/Next.js (or similar modern frontend framework) experience with demonstrated ability to build scalable, high-performance web applications
- Hands-on experience leading headless CMS implementations or migrations
- Proficiency with web analytics tools (Google Analytics 4, Amplitude, etc.) and implementing A/B testing and experimentation frameworks
- Strong understanding of technical SEO, GEO, AEO, and performance optimization
- Experience integrating APIs and third-party systems into web platforms
- Demonstrated ability to translate marketing strategy into technical execution and balance engineering rigor with marketing speed
Preferred:
- Familiarity with CRM and marketing automation systems (HubSpot, Salesforce, Segment)
- Experience integrating AI APIs (OpenAI, Anthropic, etc.) or building multi-channel support solutions (chatbots, AI Voice Agent, etc.)
- Experience building multi-language and international web properties
- Strong communication and collaboration skills
Compensation
Base Salary: $133,500-...
Skills
React, Next.js, Headless Cms, Google Analytics 4, Amplitude, Google Tag Manager, SEO, Ai Apis, Contentful, Sanity, Storyblok, HubSpot, Salesforce, Segment, OpenAI
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