Skip to content
HiyaHiyaSeattle, WA

Sr. GTM Engineer, Marketing

Leads migration to headless CMS and builds AI-powered React/Next.js website to drive marketing KPIs like traffic, engagement, and conversions. Owns buyer journey, experimentation, analytics integration, and global expansion for B2B SaaS GTM. Requires 5+ years frontend experience with marketing acumen.

134k+
Hybrid5+ YOEGTM Engineering

About the role

Responsibilities

  • Own the end-to-end buyer journey across awareness, consideration, and conversion stages, translating positioning and campaign strategy into compelling, high-converting web experiences
  • Lead migration from Webflow to a modern headless CMS (e.g., Contentful, Sanity, Storyblok), architecting a scalable React/Next.js-based frontend
  • Build modular systems that enable rapid deployment of campaigns and landing pages
  • Integrate AI agents and LLM APIs to power dynamic content generation, personalized experiences, SEO/GEO optimization workflows, and scalable localization
  • Own international website expansion across 20+ markets, designing multi-language, multi-region architecture with localization workflows, regional SEO optimization, and global compliance standards
  • Architect and implement event tracking, data layers, and attribution frameworks using Google Analytics 4, Amplitude, and Google Tag Manager
  • Ensure clean data flow between website, CRM, marketing automation, and PLG systems
  • Develop hypotheses and testing roadmaps to improve performance of top pages, owning website KPIs
  • Maintain best-in-class mobile and desktop experiences, Core Web Vitals, performance benchmarks, UX clarity, messaging effectiveness, and accessibility standards

Requirements

Required:

  • 5–8+ years in growth engineering, frontend engineering, or product-focused web development, ideally in B2B SaaS or PLG environments
  • Strong React/Next.js (or similar modern frontend framework) experience with demonstrated ability to build scalable, high-performance web applications
  • Hands-on experience leading headless CMS implementations or migrations
  • Proficiency with web analytics tools (Google Analytics 4, Amplitude, etc.) and implementing A/B testing and experimentation frameworks
  • Strong understanding of technical SEO, GEO, AEO, and performance optimization
  • Experience integrating APIs and third-party systems into web platforms
  • Demonstrated ability to translate marketing strategy into technical execution and balance engineering rigor with marketing speed

Preferred:

  • Familiarity with CRM and marketing automation systems (HubSpot, Salesforce, Segment)
  • Experience integrating AI APIs (OpenAI, Anthropic, etc.) or building multi-channel support solutions (chatbots, AI Voice Agent, etc.)
  • Experience building multi-language and international web properties
  • Strong communication and collaboration skills

Compensation

Base Salary: $133,500-...

Skills

ReactNext.jsHeadless CmsGoogle Analytics 4AmplitudeGoogle Tag ManagerSEOAi ApisContentfulSanityStoryblokHubSpotSalesforceSegmentOpenAI

Similar roles

GTM Engineering jobs
Cobalt.io

Senior GTM Systems & Automation Engineer

Cobalt.ioUnited States

Own GTM systems architecture, Salesforce/HubSpot administration, AI-powered automation, and data governance for a scaling B2B SaaS revenue organization. Requires 7+ years experience with advanced Salesforce and HubSpot administration plus production AI workflow deployment.

135k – 160k
Remote7+ YOEGTM Engineering
Govsignals

Founding GTM Lead

GovsignalsNew York, NY

Build and run an AI-native GTM engine end-to-end for an early-stage GovTech startup. Own automation, growth experiments, messaging, campaigns, and metrics while partnering directly with the founding team.

140k – 190k
Hybrid3+ YOEGTM Engineering
Webflow

Senior GTM Engineer, Marketing Operations

WebflowUnited States

Build and maintain automation workflows, data integrations, and predictive scoring models that power Webflow’s GTM motion across marketing, sales, and partner teams.

143k – 195k
Remote5+ YOEGTM Engineering
EliseAI

GTM Strategy and Operations Senior Associate | Housing

EliseAINew York, NY

Drives GTM strategy and operations by analyzing sales performance, win/loss trends, and competitive insights to improve velocity, conversions, and expansion. Partners with sales, product, and leadership on playbooks, pricing, and prioritization. Requires 3-4 years in consulting, IB, or high-growth startups.

120k – 170k
On-site3+ YOEGTM Engineering
Otter

Senior GTM Engineer

OtterMountain View, CA

GTM Engineer building and owning data enrichment pipelines, workflow automations, and AI-powered tools across Salesforce, Outreach, Clay, and ZoomInfo to support the company's transition to sales-led motion. Requires 4+ years in RevOps/GTM systems with hands-on iPaaS and CRM experience.

150k – 165k
On-site4+ YOEGTM Engineering