Product Marketing Lead
Own product messaging, positioning, and launch strategy for Broccoli AI's AI operating system for home service contractors. Partner closely with Product and GTM teams to enable sales, drive customer expansion, and build scalable PMM processes in a high-growth startup.
About the job
Responsibilities
- Create clear product messaging to ensure consistent communication about products and make complex features easy to understand for different audiences.
- Help shape product development by partnering with the Product team to prioritize features and determine market positioning.
- Launch products in ways that generate market impact and attention.
- Develop buyer insights.
- Enable sales teams by creating training programs, sales assets, and enablement materials to improve conversations and close more deals.
- Drive customer expansion by helping existing customers increase usage and investment in Broccoli.
- Build customer advocacy.
- Build scalable systems and repeatable processes for product launches and releases.
- Keep Product, Marketing, Sales, and Customer Success teams aligned on launches and rationale.
Requirements
- 4-8 years of product marketing experience at high-growth B2B SaaS companies.
- Success leading cross-functional teams across Marketing, Product, and GTM.
- Experience building and scaling processes in a dynamic startup environment.
- Deep experience partnering with Product teams on messaging, positioning, and bringing products to market alongside Marketing and Sales teams.
- Revenue-focused mindset with strong understanding of customer buying processes, sales processes, revenue expansion, and ability to diagnose and optimize a revenue funnel.
- Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives.
- Exceptional communication skills and ability to translate complex concepts into simple frameworks and ideas through written and visual presentations.
- Creative problem solving to drive business outcomes through first principles thinking and creative solutions.
- Thrives in ambiguous environments and excels at navigating fast-moving, early-stage environments.
- Experimentation mindset to utilize AI tools to optimize and scale Product Marketing workflows.
Nice-to-Haves
- Experience in home services, contractor software, or similar vertical SaaS.
Skills
Product Marketing, B2B SaaS, Messaging, Positioning, Product Launches, Sales Enablement, Buyer Insights, Cross-Functional Collaboration, Go-to-Market Strategy, AI Tools
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