Product Marketing Manager
Develops positioning, messaging, and go-to-market strategies for B2B products, with a focus on travel, AI, and technology. The role requires 6+ years of product marketing experience, strong cross-functional leadership, analytical ability, and excellent writing skills.
About the job
Responsibilities
- Define target audiences and craft clear, compelling messaging and positioning with Product and Sales.
- Develop and execute go-to-market plans for new and existing products.
- Conduct market research on customer needs, competitive landscapes, and industry trends.
- Partner with Enablement and Field teams to create sales tools, training, and resources.
- Create product collateral, case studies, white papers, and blog posts.
- Collaborate with Marketing on campaigns that drive product awareness, lead generation, and customer retention.
- Monitor and report on product marketing effectiveness, using data to optimize strategies.
- Align product strategy and execution with product management, sales, customer success, and other teams.
Requirements
- 6+ years of product marketing experience, preferably in AI, travel, SaaS, and/or technology.
- Track record of launching and growing B2B products.
- Experience using AI across product marketing workflows, including research, messaging development, content creation, launch planning, and operational optimization.
- Strong cross-functional collaboration and stakeholder management skills, including across multiple time zones.
- Strong strategic and analytical skills.
- Ability to translate complex product features into customer benefits and compelling marketing messages.
- Excellent verbal and written communication skills, with strong storytelling and content creation ability.
- Strong project management skills and ability to manage multiple initiatives and deadlines.
- Experience with market research and competitive analysis.
Skills
Product Marketing, Go-to-Market Strategy, Market Research, Competitive Analysis, B2B Marketing, SaaS, Artificial Intelligence, Content Creation, Messaging, Product Positioning, Project Management, Data Analysis, Sales Enablement, Storytelling, Blog Writing
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