Digital Marketing Manager

Responsibilities

• Serve as authority and power user on marketing automation platform.
• Leverage Salesforce CRM data for audience segmentation and manage communications.
• Execute acquisition campaigns, customer retention journeys, thought leadership, and product education.
• Drive brand awareness across touchpoints.
• Handle list generation, tracking, email templates, customized emails, landing pages, and omni-channel campaigns.
• Structure, populate, and report on marketing automation dashboard with insights and recommendations.
• Collaborate with Sales, Sales Effectiveness, and Marketing stakeholders.
• Analyze, measure, and report campaign performance against ROI and KPIs.
• Own workflows for lead qualification, scoring, routing, assignment, drip campaigns, and triggers.
• Create and manage analytics dashboards for monthly reviews.
• Adhere to project management best practices and data privacy standards.
• Manage email campaign structure, segmentation, testing, deployment, and improvements.
• Maintain integrations with CRMs and website platforms.
• Research and implement best practices, conduct A/B testing for optimization.
• Develop partnerships with stakeholders for planning and prioritization.

Qualifications

• 5+ years’ experience in digital marketing communications.
• Experience with marketing automation platforms (Pardot, Marketo, Salesforce Marketing Cloud).
• Experience with Adobe Creative Suite.
• Experience establishing A/B and multivariate tests, evaluating performance.
• Ability to follow brand guidelines.
• Motivated self-starter, handles multiple tasks under minimal supervision.
• Critical thinking, independent judgment, attention to detail, highly organized.

Desired

• Interest in healthcare market and hospital operations.
• B2B experience in healthcare, telecom, SaaS.
• Salesforce.com experience.
• Bachelor’s degree in marketing, business, or related.
• Strong writing and proofreading skills.
• Graphic design and visual layout experience.