Money Management Demand Generation Manager, Americas
Leads Americas demand generation strategy for Stripe’s Money Management product, coordinating multi-channel campaigns, regional activations, budget and funnel performance with cross-functional go-to-market teams. Requires 5+ years of scaled B2B demand generation experience and strong marketing analytics and program management skills.
About the job
Responsibilities
- Lead regional, multi-channel demand generation strategies for Money Management marketing campaigns across the Americas.
- Build region-specific marketing activations with channel leads for Money Management audiences.
- Collaborate with Global Campaigns, Events, Product Sales, Sales Development, and Sales Operations to grow the Money Management pipeline.
- Own business and revenue metrics across the sales funnel, including conversion, channel mix effectiveness, and pipeline health.
- Define regional requirements for marketing capabilities, the MarTech stack, and lead management.
- Identify innovative ways to reach and engage the Money Management audience.
- Represent the Americas in Money Management go-to-market campaigns and broader strategy.
Requirements
- 5+ years of experience running scaled digital demand generation programs, such as demand generation, growth marketing, or regional marketing.
- Experience owning a target audience or product segment at a B2B company through go-to-market activities.
- Experience developing multi-channel demand generation strategies and integrated digital activations across paid media, content marketing, and email marketing.
- Experience evaluating business health and managing marketing performance metrics, including lead generation, funnel conversion, pipeline progress, and channel performance.
- Strong organization and project management skills, with the ability to manage multiple complex programs simultaneously.
- Experience building and delivering programs with Sales, Sales Development, Product Marketing, Content, and Event Marketing partners.
- Ability to navigate ambiguity and maintain momentum while adapting programs.
Nice-to-haves
- Fluency with AI, including native AI tooling and LLM or agentic capabilities.
- Experience building and scaling new programs for repeatability and efficiency.
- Event or field marketing experience or exposure.
- Experience in payments, financial technology, adjacent industries, or FinTech marketing.
- Strategy consulting, paid media, or other adjacent go-to-market experience.
Skills
Demand Generation, Growth Marketing, Regional Marketing, Paid Media, Content Marketing, Email Marketing, Account-Based Marketing, Marketing Metrics, Pipeline Management, MarTech, Lead Management, AI, LLMs, Project Management
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