Performance Marketing Manager
Own and scale paid media campaigns across Google, Meta, LinkedIn, and YouTube for B2B SaaS targeting tradespeople. Audit setups, run experiments, optimize funnels, and track metrics like ROAS and CAC. Requires 2+ years hands-on platform experience and data storytelling skills.
About the job
Responsibilities
- Take full ownership of Rilla's paid media program across Google, Meta, LinkedIn, YouTube.
- Audit existing setup, identify gaps, and scale the channel significantly.
- Own end-to-end campaign execution: audience targeting, ad creative briefs, bidding strategy, budget allocation, landing page optimization.
- Track CAC, ROAS, pipeline contribution, and conversion rates; report clearly.
- Run constant experiments on channels, creatives, audiences, copy; kill underperformers, double down on winners.
- Build repeatable creative testing process: hooks, formats, angles, messaging.
- Produce ads that resonate with tradespeople (non-B2B software feel).
- Build tracking and attribution (UTMs, pixels, tag management, CRM integration).
- Work closely with sales to ensure high-quality, closing leads.
Requirements
- 2+ years running paid media campaigns in-platform (Google Ads, Meta Ads, LinkedIn). Not agency management.
- Experience scaling existing paid programs.
- Comfortable with spreadsheets, dashboards, attribution models; data storytelling.
- B2B SaaS experience, ideally non-tech audiences.
- Strong opinions on ad creative.
- Experience with conversion tracking, Google Tag Manager, CRM systems (HubSpot, Salesforce).
Nice to Haves
- Web development skills for landing pages, funnels, quick experiments.
Skills
Google Ads, Meta Ads, Linkedin Ads, Youtube Ads, Google Tag Manager, HubSpot, Salesforce, Attribution Modeling, Roas, Cac Tracking
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