Digital Marketing Specialist II
Executes and optimizes paid search campaigns across major advertising platforms, using campaign analysis, testing, keyword strategy, and reporting to drive growth. Requires a bachelor’s degree or equivalent, at least two years of digital marketing experience, and strong quantitative skills.
About the job
Responsibilities
- Execute and optimize SEM campaigns across Google Ads, Microsoft Ads, and Apple Search Ads.
- Launch, QA, and manage campaigns, ad groups, and keyword builds.
- Analyze campaign performance and provide actionable insights for weekly optimization plans.
- Conduct keyword research, maintain keyword hygiene, and identify targeting and segmentation opportunities.
- Support SEM testing roadmaps, including ad copy, bidding strategy, and audience experiments.
- Identify issues involving campaign structure, budget pacing, tracking, and performance; propose solutions and escalate as appropriate.
- Present reports and insights to inform campaign optimization.
- Collaborate with Sales, Finance, and Analysts on measurement improvements and campaign initiatives.
- Document processes and improve workflows for team efficiency and scalability.
- Support SEM Specialist I team members by sharing learnings, reviewing work, and troubleshooting execution tasks.
Requirements
- Bachelor’s degree or equivalent.
- 2+ years of experience in digital marketing, paid search, and/or paid social media.
- Familiarity with Google Ads, Microsoft Advertising/Bing Ads, Apple Search Ads, or similar platforms.
- In-depth understanding of paid search campaign management and optimization.
- Strong analytical skills, including reporting, pivot tables, Excel formulas, and data manipulation.
- Experience in a data-driven marketing environment.
- Understanding of SEM best practices and growth tactics.
Nice-to-haves
- Experience with CTV and/or mobile app marketing.
- Google Ads, Bing Ads/Microsoft Advertising, or Apple Search Ads certifications.
- Data or SQL skills.
Compensation & Benefits
- Base salary of $62,560–$78,200 in Illinois, plus a discretionary bonus and total rewards package.
- Medical, dental, and vision coverage; company-sponsored life insurance, STD, and AD&D coverage.
- 401(k) with match and immediate vesting.
- Flexible PTO and comprehensive leave policies.
- UberEats weekly lunch stipend for in-office days.
- Udemy license and personal learning budget.
- Annual parking stipend.
- Employee resource groups, mentorship, wellness, and professional development programs.
Skills
Google Ads, Microsoft Advertising, Apple Search Ads, Sem, Paid Search, Paid Social Media, Keyword Research, Campaign Optimization, Excel, Pivot Tables, Data Analysis, SQL, Ctv, Mobile App Marketing
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