Programmatic Media Manager
Owns planning, activation, optimization, analysis, and client reporting for Streaming TV and OLV campaigns. The role requires 2+ years of digital media or performance marketing experience, DSP expertise, strong analytical judgment, and client communication skills.
About the job
Responsibilities
- Own performance outcomes for Streaming TV and online video (OLV) campaigns from planning and activation through optimization, analysis, and client-ready reporting.
- Manage pacing, KPIs, and issue resolution; identify problems early and drive them to resolution.
- Partner with mid-market and enterprise advertisers, explaining performance, insights, tradeoffs, and recommendations.
- Use performance data to improve results, identify scaling opportunities, and support long-term client growth.
- Collaborate with Product, Engineering, and Data Science to surface issues, provide feedback, and improve programmatic tools, workflows, and measurement.
- Use and help develop AI-powered tools and automation for campaign analysis and optimization.
- Apply learnings across clients, platforms, and strategies.
Requirements
- 2+ years of hands-on experience in digital media, performance marketing, or strategy roles involving media planning, activation, and reporting.
- Experience with at least one major demand-side platform (DSP), including bidding strategies and optimization levers.
- Understanding of marketing and sales funnels and performance KPIs.
- Strong analytical judgment and ability to make tradeoffs with incomplete information.
- Ability to take ownership, solve ambiguous problems, improve processes, and grow into strategic client work.
- Ability to form and defend data-driven points of view.
- Highly organized and detail-oriented, with account- and system-level thinking.
- Clear written and verbal communication skills.
- Strong spreadsheet and presentation skills, including Google Sheets, Google Slides, formulas, and large datasets.
- Interest in learning new technology and using AI for process and productivity.
Nice to Have
- Experience with walled-garden platforms such as Amazon, YouTube, or Meta, including their measurement constraints, optimization levers, and tradeoffs.
Compensation and Benefits
- Annual salary: $80,000–$100,000.
- Equity compensation.
- Health insurance for employees and dependents.
- 401(k), FSA, and commuter benefits.
- $150 monthly spending account.
- $1,000 annual continued education benefit.
- $500 productivity benefit.
- Unlimited paid time off and sick days.
- Monthly company wellness day off.
- Office snacks, drinks, and catered lunches.
- Team-building events.
- Hybrid schedule with two days per week in the office.
Skills
Programmatic Advertising, Streaming Tv, Online Video, Demand-Side Platforms, Performance Marketing, Campaign Optimization, Media Buying, Marketing Analytics, Google Sheets, Google Slides, Amazon Ads, Youtube Ads, Meta Ads, Artificial Intelligence
Similar jobs
Performance Marketing jobs
Tatari
San Francisco, CAOwn planning, activation, optimization, and reporting for Streaming TV and OLV programmatic campaigns while partnering directly with enterprise and mid-market clients. The role requires at least two years of media or performance marketing experience, DSP expertise, analytical judgment, and strong communication skills.
SpotHero
Chicago, IL
Executes and optimizes paid search campaigns across major advertising platforms, using campaign analysis, testing, keyword strategy, and reporting to drive growth. Requires a bachelor’s degree or equivalent, at least two years of digital marketing experience, and strong quantitative skills.
Solace
Redwood City, CA
Supports paid-media campaign setup, QA, tracking, reporting, and experimentation for a healthcare startup. The role is designed for a recent college graduate with strong attention to detail, spreadsheet comfort, curiosity about performance marketing, and a willingness to learn quickly.
tastytrade
Chicago, IL
Plans, launches, and reports on paid media campaigns while coordinating creative teams and external agencies. Requires 3+ years of paid media experience, ad trafficking and paid search copywriting skills, and familiarity with ad tech platforms.
Suno
New York, NY
Own global paid search acquisition strategy and performance across Google, Microsoft, and Apple platforms, managing large budgets, testing campaigns, and optimizing conversion and subscription KPIs. Requires 4+ years of SEM experience, international campaign expertise, and strong analytical and cross-functional skills.