Senior Director, Demand Generation
Lead end-to-end demand generation strategy and execution for B2B SaaS, owning multi-channel pipeline creation, AI-integrated workflows, campaign optimization, and team leadership to drive revenue targets in alignment with Sales and RevOps.
About the job
What you'll do
- End-to-end demand generation strategy across digital, integrated campaigns, and scalable multi-channel programs.
- Pipeline creation and acceleration aligned to revenue targets.
- Campaign planning and execution across personas, segments, and buying stages.
- Budget allocation, channel mix optimization, and performance management.
- Funnel performance improvements across volume, conversion rates, and pipeline velocity.
- Alignment with Sales, SDR, RevOps, and Partner teams to ensure pipeline quality and follow-up.
- Contribution to global pipegen efforts across regions, segments, and go-to-market priorities.
Core Responsibilities
- Build and execute AI systems for multi-channel demand programs that drive measurable pipeline and revenue.
- Own digital channel performance and campaign orchestration.
- Lead testing and optimization strategies across creative, targeting, landing pages, and conversion paths.
- Partner with content and product marketing to develop high-performing messaging and offers for integrated campaigns.
- Establish clear reporting on pipeline contribution, ROI, and channel performance.
- Manage and develop a high-performing demand generation team.
AI as a Demand Generation System
- Advance our use of AI as a connected system within demand generation, moving beyond individual use cases to more integrated, scalable workflows and agents.
- Build and optimize AI-driven processes across campaign execution, personalization, lead management, and sales handoff.
- Partner with RevOps and Marketing Ops to deepen AI integration into core GTM systems such as scoring, routing, enrichment, and forecasting.
- Identify opportunities to increase efficiency, testing velocity, and conversion through AI-enabled workflows.
- Ensure AI systems are measurable, repeatable, and tied to pipeline performance and business outcomes.
- Contribute hands-on to evolving how AI is applied across the demand generation function.
What you'll bring
- 8–12+ years in B2B SaaS demand generation or growth marketing, with leadership experience.
- Proven success driving pipeline through digital, integrated, and multi-channel programs.
- Strong understanding of funnel dynamics, conversion optimization, and performance analytics.
- Experience managing budgets and optimizing for ROI across multiple programs.
- Deep experience partnering with Sales and RevOps in a pipeline-driven organization.
AI & Technical Experience
- Experience working with AI-driven marketing workflows, systems, or automations in a production environment.
- Ability to think in systems, including inputs, workflows, outputs, and feedback loops.
- Familiarity with CRM, marketing automation, and data systems such as Salesforce, HubSpot.
- Comfort evaluating and operationalizing new approaches that improve performance.
Leadership Profile
- Strategic and execution-oriented, with a strong operator mindset.
- Data-driven and focused on measurable business outcomes.
- Builder mentality with a focus on scalability and efficiency.
- Strong cross-functional collaborator and communicator.
- Comfortable operating in an environment that is continuously evolving and improving.
Compensation
This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs). The applicable salary range for each US-based role is based on where the employee works and is aligned to one of 3 tiers based on the cost of labor for that geographic area.
Tier 1: $236,000 - $291,500 Tier 2: $212,300 - $262,300 Tier 3: $188,800 - $233,200
Skills
Demand Generation, Growth Marketing, Ai-Driven Marketing, Salesforce, HubSpot, Pipeline Generation, Campaign Optimization, Funnel Optimization, ROI Analysis, Revops
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