Staff Lifecycle Marketing Manager
Own lifecycle communications strategy for prospects, leading end-to-end campaign creation, execution, and optimization using Marketo. Drive data-informed nurture journeys, personalization, and performance to improve engagement and revenue.
About the job
Responsibilities
- Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to educate and motivate prospective customers across their buyer journey.
- Lead the creation and implementation of lifecycle marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, and launch, with a focus on personalization and performance optimization.
- Develop communication plans for key opportunities to engage with GitLab, including live events, webcasts, workshops, and priority campaigns.
- Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels.
- Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights.
- Act as an email marketing SME: help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability.
Requirements
- 7+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company, preferably targeting enterprise IT buyer and software developer customer personas.
- Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns that support prospect education, engagement, and funnel progression.
- Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content.
- Experience using campaign and funnel performance data to identify opportunities, make recommendations, and improve results.
- Strong internal communication and cross-functional coordination skills.
- High attention to detail across audience logic, segmentation, QA, localization, and reporting.
- Working knowledge of HTML and CSS for email design and troubleshooting.
Nice-to-Haves
- Experience working with teams in different regions and localizing for different markets.
Skills
Marketo, Lifecycle Marketing, Email Marketing, CRM, HTML, CSS, Campaign Automation, Audience Segmentation, Nurture Programs, Data Analysis, Personalization, A/B Testing
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