Integrated Marketing Manager, Developers
Leads integrated marketing strategies and campaigns for developers, founders, startups, and engineering teams building with AI products. The role requires approximately 10+ years of technology or developer marketing experience, strong creative and media judgment, and the ability to partner credibly with technical and cross-functional teams.
About the job
Responsibilities
- Develop marketing strategies for developers, founders, startups, and engineering teams building with OpenAI.
- Partner with creative, media, and production agencies to develop briefs, evaluate concepts, improve work, and launch campaigns.
- Establish agency relationships, manage campaign budgets, plan media, and oversee paid media investments.
- Manage integrated campaigns across product launches, developer events, startup initiatives, community programs, and other builder-focused opportunities.
- Shape campaign positioning, creative concepts, storytelling, and channel strategy.
- Identify developers, founders, and companies building with OpenAI and develop thoughtful stories about them.
- Measure awareness, engagement, consideration, product adoption, and relevant business outcomes; apply insights to future campaigns.
Requirements and Qualifications
- Approximately 10+ years of experience in developer marketing, integrated brand marketing, creative or media agencies, product marketing, or related technology marketing roles.
- Strong understanding of developers, founders, startups, engineering teams, and how technical audiences evaluate and adopt tools.
- Curiosity about APIs, models, developer tools, technical products, AI products, and emerging technologies.
- Ability to build credibility with engineers, product leaders, developer relations teams, and technical marketers.
- Ability to translate technical concepts into campaigns for founder, startup, and business audiences.
- Strong brand, media, visual, and creative judgment.
- Experience selecting and managing agencies, shaping campaign briefs, and delivering integrated marketing work.
- Analytical thinking, hands-on execution, strong relationship-building, and original ideas.
- High agency, comfort with ambiguity, constructive pushback, and strategic partnership skills.
Compensation
- ATS-listed salary range: $266,000–$295,000 annually.
Skills
Developer Marketing, Integrated Marketing, Brand Marketing, Product Marketing, Media Planning, Paid Media, Campaign Management, Agency Management, Creative Strategy, Storytelling, Audience Insights, APIs, Ai Products, Developer Tools, Marketing Analytics
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