Product Marketing Manager, Partner Marketing, Hardware
Leads partner marketing strategy and commercial go-to-market programs for a new AI hardware ecosystem. The role requires 10+ years in product, partner, ecosystem, or related marketing and experience scaling partnerships and cross-functional launches.
About the job
Responsibilities
- Develop and implement partnership strategy for a hardware product ecosystem.
- Identify, prioritize, and evaluate potential first-, second-, and third-party partners.
- Build and maintain trusted relationships with external partners.
- Lead commercial marketing activities, including positioning, launch strategy, sales enablement, distribution, and joint marketing plans.
- Manage partner execution for joint product launches, campaigns, events, and other go-to-market initiatives.
- Collaborate with Product, Design, Engineering, Legal, Finance, Sales, Communications, and Integrated Marketing teams.
- Develop partner narratives, messaging, and materials communicating the value of hardware products and the ecosystem.
- Monitor partner performance, market feedback, and customer signals to improve programs.
Requirements
- 10+ years of experience in product marketing, partner marketing, business development marketing, ecosystem marketing, or related go-to-market roles.
- Experience building or scaling partner programs, ideally in consumer hardware, platforms, devices, developer ecosystems, or emerging technologies.
- Strong relationship-building and stakeholder management abilities.
- Ability to translate partner needs, customer insights, and product strategy into positioning, launch plans, and commercial programs.
- Experience leading cross-functional launches or campaigns involving internal teams and external partners.
- Strong business judgment across marketing, sales, distribution, and commercial partnership models.
- Excellent communication and storytelling skills.
- Ability to operate effectively in a fast-moving, ambiguous environment.
Compensation
- Annual salary: $287,000–$318,000.
Skills
Product Marketing, Partner Marketing, Go-to-Market Strategy, Partnership Strategy, Partner Programs, Sales Enablement, Product Positioning, Launch Strategy, Distribution Strategy, Joint Marketing, Stakeholder Management, Cross-Functional Collaboration, Business Development
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