Enterprise Integrated Campaign Manager

Responsibilities

• Design and lead integrated campaigns across customer segments, connecting digital, events, content, and account-based marketing channels into cohesive buyer journeys.
• Drive full-funnel campaigns across Enterprise priorities, industries, and segments, adapting strategies for diverse buying committees and enterprise purchasing behaviors.
• Create and implement thought leadership programs, digital nurture streams, webinar series, executive engagement programs, and ABM activations.
• Partner with Field Marketing to align campaigns with territory- and account-specific goals for pipeline, adoption, and expansion.
• Optimize programs using lead scoring, attribution models, and ROI reporting to demonstrate impact on demand, adoption, and revenue.
• Collaborate with global Marketing teams to align Enterprise campaigns with company-wide strategy and segment- or industry-specific needs.
• Coordinate with Product Marketing and Solutions Marketing to maintain consistent messaging and positioning.
• Manage agency partners, vendors, and internal creative and content teams to deliver programs on time and on budget.
• Build and manage campaign budgets with financial discipline and ROI focus.
• Drive continuous improvement through post-campaign analysis, stakeholder feedback, and data-driven optimization.

Requirements

• Deep understanding of B2B enterprise sales cycles and buying processes; software-company experience is required.
• Track record of building and scaling integrated campaigns spanning digital, events, content, and ABM channels.
• Strong analytical skills and a data-driven approach to campaign optimization and attribution.
• Demonstrated success contributing to significant demand, adoption, and revenue goals through integrated marketing initiatives.
• Self-starter capable of building and running sophisticated programs with small teams in fast-paced startup environments.
• Strong project management skills managing complex, multi-channel campaigns simultaneously.
• Strong budgeting and financial management capabilities, including substantial campaign budgets.
• Excellent cross-functional collaboration skills with sales teams, agency partners, and executive stakeholders.
• Comfortable with ambiguity and fast-paced, evolving environments.
• Bachelor's degree or equivalent combination of education, training, and experience.

Nice-to-haves

• 10+ years of B2B enterprise marketing experience across integrated campaigns, ABM, and demand generation.
• Experience marketing AI/ML or complex technical products to enterprise customers.
• Experience building and leading integrated campaign or demand generation teams.
• Deep knowledge of ABM strategies and execution, including 6sense or Demandbase.
• Experience at high-growth technology companies.
• Experience developing industry- or segment-specific campaigns for regulated or vertical markets.
• Experience managing agency partners.
• Fluency with marketing automation and campaign operations, such as Marketo and Salesforce, including lead lifecycle management.
• International campaign experience and knowledge of regional localization.

Compensation and Benefits

• Annual compensation: $255,000–$255,000 USD.
• Hybrid policy: staff are generally expected to work from an office at least 25% of the time; this role requires working from the San Francisco or New York office at least once a month.
• Up to 40% travel for events and customer engagements.
• Visa sponsorship may be available.