Integrated Marketing Manager, Product & Model Launches
Leads integrated marketing strategy and execution for business product, model, capability, and research launches. The role requires deep B2B technology go-to-market experience, strong positioning and creative judgment, and the ability to coordinate complex cross-functional campaigns.
About the job
Responsibilities
- Develop integrated marketing strategies for business product launches, new capabilities, model releases, and research moments.
- Partner with Product, Product Marketing, and Research to identify audiences, shape positioning, and develop launch narratives.
- Lead campaigns across creative, communications, customer marketing, developer marketing, growth, sales, and paid, owned, and earned channels.
- Identify customer stories, product demonstrations, and creative concepts that make technical capabilities tangible for business audiences.
- Work with creative, media, and production agencies on briefs, ideas, and campaign delivery.
- Connect launch strategies to customer, sales, and partner needs to support announcements and adoption.
- Manage campaign budgets, agency relationships, and media investments where appropriate.
Requirements
- Approximately 10+ years of experience in B2B product marketing, integrated marketing, launches, or a related technology go-to-market role.
- Experience launching enterprise software, AI products, cloud services, developer tools, or other technically sophisticated offerings.
- Strong understanding of product positioning and experience partnering with Product and Product Marketing leaders.
- Strong strategic, creative, analytical, operational, and execution skills.
- Ability to manage complex launch work across many stakeholders.
Compensation
- Annual salary: $266,000–$295,000.
Skills
B2B Marketing, Product Marketing, Integrated Marketing, Go-to-Market Strategy, Product Positioning, Campaign Management, Launch Strategy, Creative Strategy, Customer Marketing, Developer Marketing, Media Planning, Agency Management, Budget Management, Paid Media, Cloud Services
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