Lifecycle Marketer, Self-Serve
This role will execute and optimize lifecycle marketing for Lovable’s self-serve users across activation, engagement, retention, and reactivation. It requires deep B2C lifecycle or growth marketing experience, hands-on CRM platform expertise, and the ability to build AI-driven, behavior-based programs.
About the job
Responsibilities
- Operate lifecycle marketing for the self-serve base across activation, engagement, retention, and reactivation.
- Serve as the lifecycle point of contact for product launches, experiments, and go-to-market moments.
- Design intelligent, rules-based or algorithmic lifecycle programs that dynamically determine:
- Who to message
- When to reach them
- Which channel to use, including email, inbox, push, and emerging CRM channels
- What content to send based on behavior and context
- Apply AI and automation to content generation, personalization, segmentation, decisioning, and analysis.
- Build experimentation and data-driven optimization into every lifecycle program, measuring incremental impact rather than surface-level engagement.
- Partner with Data, Product, and GTM teams so lifecycle messaging feels native, timely, and valuable.
Requirements
- 5+ years of experience in B2C lifecycle, CRM, or growth marketing at consumer or product-led growth scale.
- 3+ years of hands-on experience with a modern lifecycle marketing platform such as Braze, Iterable, or Customer.io.
- Fluency in Liquid templating, email HTML/CSS, segmentation logic, and event-driven campaign architecture.
- Experience building adaptive, evolving lifecycle systems rather than static journeys.
- Hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic.
- Comfort operating in ambiguity and designing systems that improve over time.
- Strong content craftsmanship and an ability to ensure outbound content builds on the company brand.
Nice to Have
- Experience with customer data platforms, event pipelines such as RudderStack, and SQL for self-serve analysis.
Success Measures
- Increased lift from lifecycle marketing compared with baseline.
- Lifecycle messaging is experienced as relevant, well-timed, and valuable rather than noisy or generic.
Skills
Braze, Iterable, Customer.Io, Liquid, HTML, CSS, Segmentation, Event-Driven Campaigns, Customer Data Platforms, Rudderstack, SQL, Artificial Intelligence, Personalization, A/B Testing, CRM
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