Director of Product Led Growth

What You'll Do

• PLG Function Leadership: Build and lead OpenLoop’s product-led growth function, establishing PLG as a foundational growth capability for the company.
• Self-Serve GTM Ownership: Own our self-serve go-to-market motion end-to-end, aligning top-of-funnel demand generation with conversion optimization across the full customer journey.
• Conversion Optimization: Optimize the user journey from landing page through the product experience to improve sign-up-to-client conversion rates.
• Growth Experimentation: Design and run product-led growth experiments within the product in close partnership with the Product team, identifying and scaling the highest-impact levers for growth.
• Lifecycle & Remarketing: Support and optimize high-performing client lifecycle and remarketing campaigns to drive sign ups to clients and clients to successful clients.
• Analytics Infrastructure: Build the analytics infrastructure needed to generate detailed, end-to-end visibility into the full go-to-market funnel.
• Executive Reporting: Translate growth performance and funnel insights into clear reporting and recommendations for cross-functional stakeholders and executive leadership.
• Customer Activation Partnership: Partner closely with Customer Success to drive systematic activation of new clients and help them grow and succeed on the platform.
• Cross-Functional GTM Collaboration: Work closely with Sales and Customer Success on go-to-market and product-led growth initiatives to improve conversion, activation, and expansion outcomes.
• Team Building: Build and scale a team of growth engineers over time to support experimentation, infrastructure, and execution across the PLG motion.
• AI Adoption: Help lead the adoption of AI across our GTM motion, identifying ways to drive efficiency and improve outcomes across workflows ranging from copywriting to ad creation and campaign execution.

Who You Are

• 8+ years of growth or product-led growth experience, ideally in freemium or free-trial environments.
• Proven experience owning and optimizing the full PLG funnel, from initial ad click to free trial, conversion, activation, and scaled customer growth.
• Strong performance marketing experience and a deep understanding of how acquisition, product experience, and lifecycle engagement work together to drive growth.
• Strong technical fluency, with a working knowledge of HTML, CSS, SQL, and JavaScript.
• Deep familiarity with AI tools such as Claude and a strong understanding of how to use AI to improve speed, quality, and execution.
• Proven ability to partner closely with Product teams to launch and iterate on growth experiments inside the product experience.
• Experience working closely with both Sales and Customer Success teams on go-to-market or product-led growth initiatives.
• Proven team-building and management experience, with the ability to recruit, lead, and develop high-performing teams over time.
• Strong analytical instincts and the ability to connect funnel data and user behavior to business decisions and growth opportunities.
• A builder mindset with a high degree of ownership, energy for experimentation, and strong attention to detail in execution.
• SaaS experience is a plus.
• Experience in health tech or healthcare is a plus, but not required.

Our Benefits

• Medical, Dental, and Vision plans
• Flexible Spending/Health Savings Accounts
• Flexible PTO
• 401(k) + Company Match
• Life Insurance, Pet insurance, and more