Director of Product Marketing, AI

What you'll do

• Define and own Sigma's AI product positioning and messaging from core value propositions to competitive differentiation and persona-specific narratives.
• Partner with Product and Engineering to understand and influence Sigma's AI capabilities and roadmap.
• Lead product launches for AI features and capabilities, coordinating across marketing, sales, customer success, and partnerships.
• Partner with sales leadership and frontline reps to understand AI deal dynamics, competitive objections, and messaging gaps and incorporate learnings into improved positioning, content, and enablement.
• Partner with the Enablement team, build and maintain sales enablement materials pitch decks, battlecards, demos, objection-handling guides that help the field win competitive AI deals.
• Develop thought leadership content and market education programs that shape how the industry thinks about building with AI on enterprise data.
• Conduct ongoing competitive intelligence and market analysis to keep Sigma's AI messaging sharp and defensible.
• Serve as a Sigma expert and external spokesperson for Sigma's AI strategy and vision.

What we're looking for

• 8+ years of product marketing experience: driving product launches, building competitive differentiation, enabling sales teams to win, and shaping go-to-market strategy from concept to execution.
• Fluency in the enterprise AI landscape large language models, agentic AI, AI infrastructure, and the evolving ecosystem of AI tools and platforms.
• A proven track record of developing product positioning and messaging that resonates with technical audiences and accelerates revenue in competitive markets.
• Experience partnering closely with product management and engineering to understand and shape roadmap strategy through market and customer insight.
• Strong written and verbal communication skills that enable you to explain complex AI concepts clearly.
• A data-driven mindset with demonstrated ability to measure the impact of PMM programs on pipeline and win rates.
• Experience in AI products, cloud data platforms, business intelligence, or analytics software space is a significant plus.

Compensation & Benefits

• Base salary range: $200k - $235k annually.
• Eligible for stock options and comprehensive benefits package.
• Equity, generous health benefits, flexible time off, paid bonding time, 401k, commuter and FSA benefits, lunch program, dog friendly office.