Director, Integrated Marketing Campaigns

Campaign Strategy & Execution

• Define and own integrated campaign strategy across all segments: Enterprise New Logo, Commercial Self-Serve, Growth accounts, and International (EMEA and APJ).
• Build full-funnel plans that orchestrate paid media, email/lifecycle, content, field events, webinars, ABM, and developer community programs into cohesive, always-on motions.
• Partner with Product Marketing to translate positioning and competitive differentiation into compelling campaign themes, messaging, and assets.
• Own campaign calendars, launch readiness, and cross-functional alignment so programs launch on time and on message.

Enterprise New Logo Pipeline

• Lead integrated programs targeting net-new enterprise accounts in partnership with New Logo sales teams and SDRs, using targeted digital, content syndication, webinars, virtual and in-person events.
• Define ICP-aligned audience segmentation and persona mapping for engineering leadership, platform teams, and technical decision-makers at enterprise targets.
• Establish campaign-to-pipeline attribution frameworks to track sourced and influenced pipeline from enterprise programs.

Commercial Self-Serve & Developer Growth

• Drive self-serve sign-up volume for Temporal Cloud through top-of-funnel campaigns targeting developers, platform engineers, and technical leads at commercial-segment companies.
• Partner with Growth, Lifecycle, Developer Relations, and Product teams to build programs that convert sign-ups into active users and commercial opportunities for the Sales team.

Growth & Expansion Campaigns

• Design and execute campaign programs to support the Growth Sales team in driving expansion pipeline within existing accounts.
• Partner with RevOps to build programs identifying the next best use case for current customers, surfacing new expansion opportunities and workloads.

Account-Based Marketing (ABM)

• Scale Temporal’s ABM program covering 1:1, 1:few, and 1:many motions in partnership with Sales and RevOps.
• Orchestrate personalized, multi-channel ABM campaigns using intent data, targeted advertising, direct mail, and field engagement to create and accelerate pipeline in strategic new logo and growth accounts.
• Refine account engagement scoring, pipeline influence, and sales velocity metrics to continuously optimize ABM effectiveness.

International Expansion — EMEA & APJ

• Build and execute integrated campaign programs supporting Temporal’s go-to-market expansion in EMEA and APJ, in partnership with regional Field Marketing, Sales, and Developer Advocacy teams.
• Adapt global programs for regional relevance, localizing messaging, offers, content, and channel mix; ensure regional pipeline targets are integrated into global campaign planning.

Team Leadership & Performance

• Build, manage, and develop a high-performing team of campaign managers, providing strategic direction and career growth.
• Serve as the campaign quarterback across marketing — aligning Brand, Product Marketing, Digital, Content, Field, and Lifecycle teams around shared priorities.
• Define and own campaign KPIs: MQL volume and quality, marketing-sourced and influenced pipeline, lead-to-opportunity conversion, and CAC by segment.
• Build attribution models and reporting frameworks with Marketing Ops and RevOps; establish a culture of continuous experimentation to improve performance.

Who You Are

• 10+ years in demand generation, integrated campaigns, or growth marketing at B2B SaaS or developer-facing technology companies, with 4+ years in a Director-level or above role with direct pipeline accountability.
• Proven track record building and scaling global integrated campaign programs across enterprise, commercial, and international segments in a high-growth SaaS environment.
• Deep full-funnel expertise, from top-of-funnel developer acquisition through mid-funnel nurture, ABM, and pipeline acceleration.
• Experience marketing to technical audiences (developers, platform engineers, DevOps practitioners, engineering leaders); developer-tools or infrastructure background strongly preferred.
• Hands-on ABM experience including 1:1/1:few motions, intent data activation, and account-level measurement; familiarity with PLG motions and self-serve conversion campaigns.
• International campaign experience supporting pipeline generation in EMEA and/or APJ with regional field teams.
• Strong analytical mindset with experience building attribution models, owning pipeline dashboards, and optimizing program mix.
• Expertise in the modern B2B marketing stack: Marketo, Salesforce, Claude/ChatGPT, paid media, and marketing analytics tooling.
• Strong people leader and cross-functional collaborator; self-directed and comfortable balancing strategic thinking with hands-on execution in a fast-moving environment.

Compensation

• The estimated pay range for this role is $240,000 - $285,000.
• This role is eligible to participate in Temporal's equity plan.
• Compensation ranges reflect salary and commission compensation (when applicable) across several geographic markets.

Benefits

• Unlimited PTO, 12 Holidays + 2 Floating Holidays
• 100% Premiums Coverage for Medical, Dental, and Vision
• AD&D, LT & ST Disability, and Life Insurance (Standard & Supplemental Available)
• Empower 401K Plan
• Additional Perks for Learning & Development, Lifestyle Spending, In-Home Office Setup, Professional Memberships, WFH Meals, Internet Stipend and more!
• $3,600 / Year Work from Home Meals
• $1,800 / Year Professional Enrichment (Career Development & Professional Memberships)
• $1,200 / Year Lifestyle Spending Account
• $1,000 / Year In-Home Office Setup
• $74 / Month Reimbursement for Internet
• Calm App Subscription for Mental Health & Wellness