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Product Marketing Director

Leads product marketing function to develop messaging, execute GTM strategies, and drive product adoption in AI cloud platform. Requires 10+ years PMM experience, 5+ years leadership, and enterprise software background.

250k – 295kSan Francisco, CAProduct MarketingHybrid10+ YOE

About the role

Responsibilities

  • Build and maintain detailed buyer personas and ideal customer profiles to guide segmentation, messaging, and campaign strategies.
  • Develop compelling product positioning and messaging that clearly differentiate us in a competitive landscape.
  • Partner closely with Product Management to influence roadmap priorities based on market insights, customer feedback, and competitive analysis.
  • Own the go-to-market strategy for new product launches and major updates, managing the cross-functional coordination needed for success.
  • Lead creation of sales enablement tools—pitch decks, battlecards, and case studies—to empower sales and customer success teams.
  • Drive consistent storytelling across all customer touchpoints—website, campaigns, and events.
  • Partner with PR, demand generation, field marketing, and web teams to ensure alignment between GTM campaigns and core value propositions.
  • Manage, coach and scale a bar-raising team of product marketers.
  • Set up, measure and report on key OKRs for the PMM function.

Requirements

  • 10+ years of PMM experience in enterprise software, preferably in AI, AI natives, Digital Natives or Cloud.
  • 5+ years as a team leader in the PMM function.
  • Proven success leading and scaling high-performing product marketing teams in fast-paced growth environments.
  • Strong ability to translate complex technical features into business-oriented messaging for diverse audiences.
  • Demonstrated experience building GTM strategies, launching new products, and achieving measurable awareness, adoption or pipeline growth.
  • Comfortable operating cross-functionally with Sales, Product, and Engineering to align market strategy with execution.
  • Exceptional analytical skills with a data-driven approach to decision-making and reporting.
  • Bachelor’s degree in engineering and MBA preferred.

Compensation

US base salary range: $250-295k + equity + benefits. Hybrid role based in the Bay Area.

Skills

Product MarketingGo-to-Market StrategyProduct LaunchesSales EnablementMessagingBuyer PersonasCompetitive AnalysisOkrsAnalytical SkillsCross-Functional Collaboration

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