B2B Marketing Director
Leads enterprise pipeline growth through multi-channel demand generation, experiential events, and account-based marketing. Partners with sales to convert leads into revenue, requiring 5+ years in B2B marketing with funnel expertise and CRM tools.
What you’ll do
Enterprise Demand Generation
- Develop and execute multi-channel campaigns that drive qualified enterprise leads and meetings.
- Partner with sales to identify priority accounts and build targeted programs that convert interest into pipeline.
- Build landing pages, nurture sequences, and conversion paths tailored to B2B buyers.
Experiential and Field Marketing
- Plan and execute strategic conferences, hosted events, and executive experiences designed to generate meetings and accelerate deals.
- Optimize event strategy to maximize qualified lead capture and pipeline creation.
- Track event ROI based on meetings booked, opportunities influenced, and revenue contribution.
Account-Based Marketing
- Collaborate closely with sales leadership to align on ICP, target accounts, and messaging.
- Support outbound sales motions with targeted campaigns and events that move accounts through the funnel.
Pipeline and Funnel Optimization
- Analyze lead-to-opportunity conversion rates, identify drop-offs, and recommend improvements.
- Ensure proper campaign tracking and attribution across digital and field efforts.
- Maintain reporting on pipeline contribution and campaign effectiveness.
What you’ll need
- 5+ years of experience in B2B demand generation, field marketing, or enterprise marketing
- Demonstrated experience generating measurable pipeline from campaigns and events
- Strong understanding of B2B funnels, lead lifecycle, and sales alignment
- Experience working closely with sales teams and revenue leadership
- Familiarity with CRM and marketing automation tools
- Highly organized with a bias toward action in a fast-moving environment
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