Product Marketing Lead, Spend
Own positioning, messaging, and sales enablement for Rippling Spend's 5+ SKUs. Build GTM collateral, partner with Growth on campaigns, and equip Sales with enablement materials in a high-ownership 0→1 role.
What you will do
- Define the positioning and messaging for every Spend product
- Develop and refine messaging and positioning tailored to a new customer audience, simplifying complex value propositions into clear, concise, and compelling narratives that resonate
- Build high-impact GTM collateral across channels—direct mail, email, ads, webinars, sales decks, and more—supporting campaigns across all customer segments with distinct, sharp narratives
- Partner with Growth on campaign strategy and optimization, ensuring campaign messaging is tested, iterated, and optimized based on performance data and qualitative feedback
- Align GTM teams around consistent narratives by collaborating cross-functionally with Growth Marketing, BizOps, Sales, and SDR teams
- Equip Sales with best-in-class enablement by maintaining a library of up-to-date materials (one-pagers, talk tracks, email templates, ad copy, pitch decks, etc.)
- Create tight feedback loops with sales and product to continuously refine content and positioning based on customer conversations, objections, and campaign performance
What you will need
- 8+ years of experience in product marketing, content marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment
- Proven experience in 0 → 1 environments – launched and scaled new GTM motions, products, or marketing programs from scratch
- Demonstrated ability to craft compelling messaging and content across a range of channels (sales decks, ads, emails, etc.)
- Strong copywriting and storytelling skills, with an ability to shift tone and style across formats
- Comfort working in ambiguous and fast-changing environments, with competing priorities and evolving requirements
- Proven ability to partner cross-functionally with marketing, sales, product, and ops teams to align on strategy and drive continued execution
- Strong organizational skills to manage multiple projects and deliverables simultaneously
Bonus
- Experience in cross-sell motions, downmarket marketing, and/or partnership-driven GTM strategies
- Experience simplifying complex products and value propositions for non-technical audiences
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