Senior Field Marketing Manager

What you'll be doing

• Own the end-to-end strategy, planning, and execution of field events (executive dinners, workshops, conferences, and SardineCon events)
• Partner with sales pod leads to build field marketing programs aligned to pipeline gaps, revenue goals, and target account priorities
• Identify and prioritize the conferences, events, and formats that will have the greatest impact on pipeline creation and deal acceleration
• Collaborate with BDRs on pre-event, day-of, and post-event engagement strategies to maximize attendance, booked meetings, and event follow ups
• Own Sardine's presence at sponsored conferences and trade shows: booth coordination, vendor management, staffing plans, promotional schedules, and on-site management
• Manage field marketing budgets with a bias toward efficiency and measurable outcomes
• Manage swag inventory and ensure the right collateral reaches the right audience
• Maintain all lead lists and ensure accurate, timely upload into HubSpot and Salesforce
• Run post-program debriefs and report on outcomes: pipeline generated, influenced revenue, leads by stage, meetings booked - measured against pre-program goals
• Build scalable, repeatable playbooks that can be replicated across regions and segments

What you'll need

• 7+ years of experience in B2B field marketing, demand generation, or event marketing - with a proven track record driving pipeline through field programs
• Preference for candidates based in Austin, or willing to relocate to Austin
• Strong project management skills with the ability to juggle multiple programs simultaneously
• Experience working cross-functionally with sales, BDR, and demand generation teams
• Experience using our GTM stack (HubSpot, Salesforce, Clay, ZoomInfo)
• Willingness to travel up to 50%