Director of Product Marketing, AI
Own AI product positioning, messaging, and GTM strategy for Sigma's AI Runtime platform. Partner with Product/Engineering and Sales to drive launches, enablement, and competitive wins in the enterprise AI market.
Director, Customer Lifecycle Marketing
Owns marketing’s contribution to Net Revenue Retention by building and leading lifecycle marketing programs that drive client engagement, adoption, retention, expansion, and advocacy. Leads a team of 4-5 marketers and partners cross-functionally to deliver measurable client growth outcomes.
Denver, COProduct MarketingOnsite8+ YOE
About the role
What you’ll do here
Lead Marketing’s Contribution to Client Growth
- Lead lifecycle marketing’s contribution to Net Revenue Retention (NRR), product adoption, client engagement, expansion pipeline, and expansion revenue
- Develop and execute a client lifecycle strategy that supports activation, adoption, retention, expansion, and advocacy
- Build scalable programs that influence client behavior and drive measurable business outcomes across the client journey
- Partner with Account Management, Sales and Onboarding teams to support expansion opportunities, adoption initiatives, and risk mitigation efforts
- Create programs that reinforce FareHarbor’s value proposition and strengthen long-term client loyalty
Define & Optimize the Client Journey
- Define and continuously optimize the client journey across onboarding, adoption, renewal, expansion, and advocacy
- Identify key lifecycle moments that drive retention, product engagement, expansion readiness, and client satisfaction
- Use client insights, behavioral data, and engagement patterns to uncover opportunities to improve the client experience, differentiated by their segment
- Continuously evaluate where client experiences break down and partner cross-functionally to improve them
Build the Lifecycle Marketing Engine
- Design and scale a cohesive lifecycle marketing system across campaigns, client communications, product launches, events (including our annual Spark user conference) adoption programs, community engagement and expansion initiatives
- Establish segmentation, personalization, automation, AI enhancements and journey orchestration capabilities that improve relevance and efficiency at scale
- Lead the evolution of lifecycle marketing from reactive communications to strategic, behavior-based client engagement
- Create testing and experimentation frameworks that continuously improve lifecycle performance
- Ensure lifecycle marketing investments are aligned to measurable client and business outcomes
Partner Across the Business
- Partner closely with Account Management, Sales and Onboarding, Product Marketing, Growth Marketing, Community, Partnerships, Creative Services, Product, and Revenue Operations
- Align on client engagement definitions, expansion signals, adoption indicators, and retention risk factors
- Surface client insights that inform product strategy, positioning, go-to-market planning, and client experience improvements
- Ensure visibility into client lifecycle performance across segments, regions, products, and stages
- Use data to challenge assumptions and help the organization make better decisions about where to invest
Drive Client-Led Growth
- Build programs that turn engaged clients into advocates, referral sources, references, reviewers, and community champions
- Identify opportunities to leverage client success stories, testimonials, and proof points to support both client expansion and new client acquisition
- Partner with Growth and Product Marketing to create stronger connections between client marketing and demand generation efforts
- Help FareHarbor evolve toward a more unified revenue operating model where client growth and new business growth reinforce one another
Lead & Develop a High-Performing Team
- Lead, develop, and inspire a team of 4-5 lifecycle marketers
- Establish clear priorities, operating rhythms, and accountability frameworks that improve execution and impact
- Build organizational capabilities in lifecycle strategy, client segmentation, marketing automation, journey design, and client growth marketing
- Drive strategic thinking, planning, measurement, and performance across the function
- Foster a culture of experimentation, client obsession, collaboration, and continuous improvement
- Identify areas of opportunity for process improvement based on integration of AI; lead team in adoption of AI tools and practices
Success in This Role Looks Like
- Increased Net Revenue Retention and expansion revenue
- Increased client engagement and product adoption across key segments
- Stronger lifecycle performance across all relevant metrics
- Growth in client advocacy, referrals, reviews, and client-generated proof points
- Increased effectiveness and scalability of lifecycle marketing programs
- Strong alignment across Marketing, Client Success, Commercial, Product, and Revenue Operations
Skills
Lifecycle MarketingMarketing AutomationClient SegmentationJourney OrchestrationPersonalizationNet Revenue RetentionNrrMarketing AnalyticsA/B TestingAI ToolsCross-Functional Collaboration
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