AI Search & Web Lead
Own end-to-end web infrastructure and organic/AI search visibility for Watershed's demand gen efforts. Drive pipeline through SEO, LLM optimization, CRO, and hands-on testing while managing vendors and developers.
Demand Gen Marketer
First Demand Gen Marketer responsible for generating qualified leads and scaling pipeline through multi-channel B2B campaigns. Requires 3+ years experience, HubSpot/Salesforce proficiency, AI tool fluency, and strong copywriting skills.
San Francisco, CANew York, NYSeattle, WAGrowth MarketingHybrid3+ YOE
About the role
Responsibilities
- Generate qualified leads and rapidly scale pipeline to fuel hypergrowth
- Plan and execute B2B demand generation campaigns across multiple channels
- Analyze funnel metrics to understand campaign performance and optimize accordingly
- Partner with Sales, Account Management, SDRs, and Product to ensure campaigns translate into revenue
- Leverage AI productivity and automation tools to execute, test, and scale campaigns
- Write high-converting, pain-driven copy and create on-brand campaign assets
- Own end-to-end demand gen strategy and execution as an individual contributor
Requirements
- 3+ years in B2B demand generation or similar role (startup or fast-paced environment preferred)
- Track record of planning and executing campaigns that drive measurable growth
- Proficiency with web analytics, HubSpot, and Salesforce for analysis and attribution
- Experience with sales engagement tools like Nooks (preferred)
- Proven track record using modern AI tools (Claude, Jasper, Clay, or similar) to automate tasks and scale creative output
- Strong writing skills with ability to turn customer insights into high-converting copy
- Comfortable with design tools (Canva, Figma) to create campaign assets
- Ability to juggle multiple projects, meet deadlines, and take ownership without heavy supervision
Nice-to-Haves
- Familiarity with sales engagement tools like Nooks
- Experience in startup or fast-paced environments
Skills
HubSpotSalesforceWeb AnalyticsNooksClaudeJasperClayCanvaFigmaB2B Demand Generation
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