Product Marketing, Data Products
Owns positioning, launches, and adoption programs for Stripe’s data products, translating analytics-buyer insights into product strategy and measurable go-to-market outcomes. Requires 10+ years of B2B product marketing experience and familiarity with data analytics ecosystems.
About the job
Responsibilities
- Own go-to-market strategy and drive adoption for Stripe's data products, including Sigma, Data Pipeline, Database, and new products.
- Build expertise on data analytics buyers, including data analysts, analytics engineers, and BI practitioners, and translate insights into product roadmap recommendations and go-to-market strategy.
- Own positioning and messaging for data products.
- Drive end-to-end go-to-market for product launches, including narrative, target audience, launch assets, and adoption programs across sold and self-serve motions.
- Partner with demand generation and campaigns to reach data analytics buyers and accelerate product adoption.
- Build sales enablement, including messaging frameworks, competitive battlecards, and sales assets.
- Own competitive intelligence for the analytics and business intelligence landscape.
- Define program KPIs and maintain accountability to measurable business outcomes.
Requirements
- 10+ years of product marketing experience, preferably in B2B technology.
- Builder mentality, strong bias to action, and comfort with ambiguity, experimentation, and rapid adaptation.
- Excellent communication and presentation abilities, including the ability to distill complex technical concepts into compelling narratives for executive and external audiences.
- Exceptional cross-functional leadership and ability to influence across senior leadership and project teams.
- Ability to move between strategy and execution, from big-picture planning to detailed implementation.
- Proven ability to translate customer and market insights into differentiated positioning and measurable go-to-market programs.
Nice-to-haves
- Deep familiarity with the data analytics ecosystem, including BI tools, cloud data warehouses, and analytics workflows.
- Experience marketing to data analysts, analytics engineers, data engineers, or developers.
- Experience marketing to technical audiences.
- Experience using and building AI-powered tooling.
Skills
Product Marketing, Go-to-Market Strategy, Data Analytics, Business Intelligence, Cloud Data Warehouses, Analytics Workflows, Competitive Intelligence, Sales Enablement, Demand Generation, Kpi Management, Ai-Powered Tooling
Similar jobs
Product Marketing jobs
Stripe
United States
Leads executive content strategy, briefing-center enablement, workshop programs, demo curation, speaker certification, and AI-powered workflows that translate complex fintech products into compelling narratives for C-suite audiences. Requires 10+ years in product or solutions marketing and executive enablement.
Okta
Bellevue, WALeads go-to-market, positioning, launches, enablement, and lifecycle adoption for Okta Device Access. Requires 8+ years of enterprise product marketing experience, technical credibility in identity or security, strong storytelling, and cross-functional leadership.
OpenAI
San Francisco, CA
Leads partner marketing strategy and commercial go-to-market programs for a new AI hardware ecosystem. The role requires 10+ years in product, partner, ecosystem, or related marketing and experience scaling partnerships and cross-functional launches.
OpenAI
San Francisco, CA
Leads integrated marketing strategy and execution for business product, model, capability, and research launches. The role requires deep B2B technology go-to-market experience, strong positioning and creative judgment, and the ability to coordinate complex cross-functional campaigns.
OpenAI
San Francisco, CA
Leads integrated marketing strategies and campaigns for developers, founders, startups, and engineering teams building with AI products. The role requires approximately 10+ years of technology or developer marketing experience, strong creative and media judgment, and the ability to partner credibly with technical and cross-functional teams.