VP, Industry Lead, Data Licensing
Leads Fetch’s strategic data licensing portfolio, owning revenue growth, complex commercial negotiations, executive partnerships, and team performance. Requires extensive sales experience in data or measurement ecosystems, people management, licensing expertise, and strong cross-functional collaboration.
About the job
Responsibilities
- Lead acquisition, retention, and expansion strategies across strategic data partnerships.
- Own Data Partnerships revenue, quota progress, forecasting, and reporting.
- Lead and coach a team managing complex licensing relationships with data, measurement, insights, and analytics partners.
- Set the strategic direction of major data licensing partnerships and identify new use cases, renewals, expansions, and long-term commercial opportunities.
- Guide negotiations involving commercial structures, permitted use cases, distribution rights, data access, renewals, and expansions in partnership with Legal, Finance, Product, and other stakeholders.
- Develop differentiated data-partnership strategies based on first-party purchase data, partner needs, competitive dynamics, and market trends.
- Build executive relationships with stakeholders in data, analytics, measurement, and commercial organizations.
- Translate market trends and partner feedback into commercial strategies and opportunities for data products and partnerships.
- Partner with Product, Analytics, Legal, Finance, GTM, and Operations to evaluate and scale data use cases.
- Lead account planning and revenue strategies using partner performance and market insights.
- Develop team AI fluency and adoption of tools that improve research, account planning, forecasting, and efficiency.
- Lead hiring and onboarding in partnership with GTM, Finance, and People Experience.
- Maintain Salesforce data integrity and improve processes through automation and AI.
- Represent Fetch in partner interactions, events, speaking engagements, and conferences.
- Operationalize long-term data partnership strategies into actionable team goals.
Requirements
- 8+ years of sales experience in data licensing, data partnerships, measurement, digital media, advertising, or related industries.
- 5+ years of people management experience, with success mentoring or coaching others toward performance goals.
- Direct experience developing, negotiating, and growing commercial data licensing partnerships.
- Proven success leading teams to meet or exceed sales quotas.
- Strong understanding of the data and measurement ecosystem and commercialization of first-party and transaction data.
- Experience with complex commercial agreements involving data usage, licensing terms, partner rights, or data distribution.
- Understanding of media performance metrics, advertising KPIs, and data-informed business decisions.
- Proficiency with Salesforce and Excel, plus strong analytical, forecasting, and organizational skills.
- Advanced fluency with AI tools supporting account growth, sales performance, and sales-process improvement.
- Bachelor’s degree or equivalent combination of education and experience.
Nice-to-haves
- Experience managing partnerships with data, measurement, market intelligence, or analytics companies.
- Experience with syndicated data, transaction data, consumer purchase data, audience products, or closed-loop measurement solutions.
- Understanding of the advertising and programmatic data ecosystem, including agencies, DSPs, measurement platforms, and data buyers.
- Strong cross-functional collaboration with Product, Legal, Finance, Analytics, and GTM teams.
- Ability to translate strategic direction into tactical plans for direct reports.
- Strong work ethic, operational rigor, and alignment with company values.
Skills
Data Licensing, Data Partnerships, Salesforce, Excel, First-Party Data, Transaction Data, Measurement, Analytics, Digital Media, Advertising Kpis, Programmatic Advertising, Data Distribution, Commercial Negotiation, Artificial Intelligence
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