Demand Generation Manager
Executes multi-channel demand generation campaigns including paid search, LinkedIn, ABM, and events to drive pipeline growth for B2B SaaS. Requires 3+ years experience, strong analytics, and hands-on digital marketing expertise.
About the job
Responsibilities
- Develop and execute demand generation campaigns across digital channels, including paid search (Google, Meta), LinkedIn, and other performance marketing platforms.
- Partner closely with the SDR team to drive account-based marketing (ABM) programs and engage high-value accounts.
- Continuously test, measure, and optimize campaigns, using data-driven insights to refine targeting, messaging, and execution.
- Plan and execute in-person events, including trade shows, industry conferences, and field events, ensuring seamless coordination and maximum ROI.
- Collaborate with cross-functional teams to create compelling campaigns that resonate with our audience.
- Own pipeline goals, ensuring marketing-driven leads and sales qualified opportunities (SQLs) contribute meaningfully to revenue growth.
Requirements
- 3+ years of experience in demand generation, growth marketing, or digital marketing, ideally within a VC-backed startup environment at the Series B, C, or D stage, with a proven track record of driving pipeline growth.
- Strong analytical skills, with hands-on experience running growth experiments across demand channels, performing A/B testing, and presenting performance insights and recommendations to senior executives.
- Expert in paid search, and hands-on experience with LinkedIn Ads, and other digital channels.
- Deep understanding of ABM strategies, including account selection, personalized campaigns, and sales alignment.
- Experience planning and executing in-person events with measurable impact on lead generation and pipeline acceleration.
- A results-driven mindset, with a passion for experimentation and a bias for action.
Nice-to-Haves
- Worked in B2B SaaS marketing, particularly in developer-focused or enterprise technology markets.
- Executed campaigns on both Paid Search and LinkedIn without any agency support.
- Reduced company’s reliance on paid ads by leveraging an ABM approach.
- Proficient with Hubspot (CRM), 6Sense and other Martech tools.
- Thrive in a fast-paced, high-growth environment and enjoy building programs from the ground up.
Compensation
- Base salary: $85,000 - $105,000 USD.
Skills
Paid Search, Linkedin Ads, ABM, HubSpot, 6Sense, Google Ads, Meta Ads, A/B Testing, MarTech, Google Analytics
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