Demand Generation Manager

Responsibilities

• Develop and execute demand generation campaigns across digital channels, including paid search (Google, Meta), LinkedIn, and other performance marketing platforms.
• Partner closely with the SDR team to drive account-based marketing (ABM) programs and engage high-value accounts.
• Continuously test, measure, and optimize campaigns, using data-driven insights to refine targeting, messaging, and execution.
• Plan and execute in-person events, including trade shows, industry conferences, and field events, ensuring seamless coordination and maximum ROI.
• Collaborate with cross-functional teams to create compelling campaigns that resonate with our audience.
• Own pipeline goals, ensuring marketing-driven leads and sales qualified opportunities (SQLs) contribute meaningfully to revenue growth.

Requirements

• 3+ years of experience in demand generation, growth marketing, or digital marketing, ideally within a VC-backed startup environment at the Series B, C, or D stage, with a proven track record of driving pipeline growth.
• Strong analytical skills, with hands-on experience running growth experiments across demand channels, performing A/B testing, and presenting performance insights and recommendations to senior executives.
• Expert in paid search, and hands-on experience with LinkedIn Ads, and other digital channels.
• Deep understanding of ABM strategies, including account selection, personalized campaigns, and sales alignment.
• Experience planning and executing in-person events with measurable impact on lead generation and pipeline acceleration.
• A results-driven mindset, with a passion for experimentation and a bias for action.

Nice-to-Haves

• Worked in B2B SaaS marketing, particularly in developer-focused or enterprise technology markets.
• Executed campaigns on both Paid Search and LinkedIn without any agency support.
• Reduced company’s reliance on paid ads by leveraging an ABM approach.
• Proficient with Hubspot (CRM), 6Sense and other Martech tools.
• Thrive in a fast-paced, high-growth environment and enjoy building programs from the ground up.

Compensation

• Base salary: $85,000 - $105,000 USD.