Senior Salesforce Technical Lead

What you'll be doing

• Lead the architecture, design, and development of Salesforce solutions across Ad Sales (Sales Cloud).
• Create and execute the Ad Sales Roadmap; drive delivery against 2026 priority items including platform enhancements, new feature builds, and ongoing maintenance.
• Lead the 3rd party development team by establishing technical direction, conducting code reviews, and collaborating with the MuleSoft team on developing and maintaining integrations.
• Architect Salesforce and middleware integrations via REST/SOAP APIs and MuleSoft; partner with the Technical PM and RevOps to translate business requirements into robust, scalable solutions.
• Manage AppExchange apps and HubSpot/Asana integrations; ensure ITGC and SOX audit readiness across all platform changes and deployments.
• Proactively identify technical debt and coordinate remediation efforts.
• Own end-to-end DevOps standards for the team: define coding standards, manage CI/CD pipelines and deployment trackers, and ensure SDLC/ITGC compliance across all phases of the sprint/dev cycle.
• Step in to troubleshoot and diagnose critical issues when they arise.
• Provide L2 (Incident and Problem Management) and L3 (Bug Fixes and Minor Enhancements) technical support across the Salesforce platform, ensuring timely resolution and minimal business disruption.
• Maintain technical design documents and platform documentation in Google Drive and Confluence.

What you should have

• 6+ years of hands-on Salesforce development experience with a focus on Sales Cloud, and a proven track record of delivering successful projects.
• Highly proficient with APEX, Lightning Web Components (LWC), Visualforce, and Salesforce's declarative tools (Flows, Process Builder, Validation Rules).
• Experience supporting Ad Sales workflows right from inception to delivery.
• Proven experience architecting integrations using REST/SOAP APIs, Middleware, and tools like MuleSoft or similar platforms.
• Deep knowledge of SDLC, ITGC, DevOps, and CI/CD pipelines within a Salesforce environment.
• Strong communication skills with the ability to work across technical and non-technical team members.
• Experience with Agile/Scrum methodology, including sprint planning, standups, and retrospectives; proficient with Jira for sprint tracking and backlog management, and Jira Service Manager (JSM) for incident tracking and change management.
• Familiarity with the Quote-to-Cash cycle in Salesforce, including CPQ, product configuration, pricing rules, quote templates, and approval workflows.
• Proficient with version control using Git, including branching strategies, pull requests, and code reviews within a Salesforce development workflow (e.g., Copado, Gearset, or SFDX-based pipelines).
• Experience with data migration tools and processes, including Salesforce Data Loader, Bulk API, and data validation and cleansing strategies for large-scale data imports and exports.
• Strong understanding of Salesforce environment management, including sandbox strategy (Developer, Partial, Full), scratch orgs, change set deployments, and release management processes.

Preferred Qualifications

• Salesforce Platform Developer II or Application Architect certification.
• Experience with HubSpot and Asana integrations within a Salesforce ecosystem.
• Familiarity with Ad Sales platforms and media industry workflows.
• Prior experience in an AMS (Application Managed Services) delivery model.
• Experience in a high-growth technology company supporting business-critical Salesforce environments.