Marketing Campaign Manager

Responsibilities

• Own end-to-end execution of webinar and event marketing campaigns.
• Build, QA, and launch emails, landing pages, forms, and workflows in HubSpot.
• Coordinate campaign timelines and align stakeholders on deliverables and deadlines.
• Manage webinar logistics, including registration pages, reminder emails, attendee communications, and post-event follow-up.
• Build and launch supporting campaigns across email and paid channels.
• Partner with Design and Content teams to deliver campaign assets on schedule.
• Partner with the BDR team on event follow-up, lead activation, and post-event outreach.
• Build pre-event target lists and audience segments.
• Own campaign reporting and performance analysis; maintain accurate data in HubSpot and Salesforce and turn insights into optimization recommendations.
• Perform campaign QA before launch and identify opportunities to improve event performance.

Requirements

• 1–3 years of experience in B2B campaign marketing, demand generation, marketing operations, or a similar role.
• Experience building emails, landing pages, forms, and workflows in HubSpot.
• Familiarity with Salesforce and marketing campaign management in a CRM.
• Test-and-learn mindset with an emphasis on experimentation and optimization.
• Experience supporting paid digital campaigns on LinkedIn, Meta, or similar platforms.
• Strong project management, organizational, written, and verbal communication skills.
• Excellent attention to detail and ability to manage multiple projects and deadlines.
• Ability to work independently with minimal day-to-day direction.
• Proactive, resourceful, and eager to learn.
• Proficiency with macOS and comfort working remotely with Slack, Google Workspace, Zoom Webinar, and Asana.

Compensation

• US-based cash compensation: $60,000–$75,000 annually.
• Compensation varies based on experience, education, certifications, skills, training, and market conditions.