Narrative and Brand Lead

What You'll Do

Build the Reputation Engine (system > one-offs)

• Create Valon’s messaging spine: the simplest credible story that talent repeats
• Build a proof map (public vs private vs proxy proof) and a living proof bank (stories, artifacts, case studies, technical proof, “why I joined” narratives)
• Turn milestones into compounding credibility (not single announcements)
• Run founder + company voice with high taste
• Operate a weekly founder input loop (voice notes, meeting capture, interviews)
• Draft → review → publish with minimal founder time
• Ship high-signal content across:
  • founder POV posts
  • memo-style longform
  • talent density stories (“why I joined”)
  • technical/product deep dives (with internal partners)

Build recruiting conversion assets (the “risk-kill” pack)

• Create and iterate offer-stage assets used directly in closing:
  • “Why Valon” deck
  • FAQ + objection handling
  • proof appendix (metrics you can share, anonymized outcomes, architecture signals)
  • role sell-sheets / pitch talk tracks
• Partner with recruiting/RecOps to instrument outcomes and iterate fast:
  • decline reasons
  • offer acceptance
  • candidate perception before first call

Distribution (in service of outcomes)

• Build a lightweight distribution map (who matters, where they pay attention, what earns trust)
• Drive earned/partner distribution when it clearly increases credibility with the audiences we hire from
• Keep focus on owned assets that move candidates already in-funnel, then amplify the best ones
• Over time: compounding credibility that helps fundraising

Who You Are

• Can compress complexity into a credible narrative people repeat
• Write founder voice at a high bar (specific, opinionated, true—never hypey)
• Manufacture proof under constraints (can’t share everything, still make it feel real)
• Have distribution instincts and the discipline to prioritize what moves conversion
• Treat recruiting outcomes like product metrics (instrument → iterate)
• Ship weekly. You don’t need perfect conditions

Background-wise, intentionally broad. You might come from:

• writing/editing with strong operating instincts
• chief of staff / comms-heavy operator roles
• recruiting leadership with exceptional persuasion + storytelling
• product / growth / deployment strategist profiles with a comms spike
• technical program/storytelling hybrids

Compensation

• Competitive salary with a meaningful stake in the company via equity, and 401k plan. NB: The base salary range reflects multiple levels. We assess level based on a combination of past experience and interview performance