Narrative and Brand Lead
Builds and operates Valon’s narrative and external brand engine to create credible storytelling, high-signal content, and recruiting assets that drive talent conversion and hiring outcomes. Partners across functions to turn internal proof into external credibility through founder voice and targeted distribution.
About the job
What You'll Do
Build the Reputation Engine (system > one-offs)
- Create Valon’s messaging spine: the simplest credible story that talent repeats
- Build a proof map (public vs private vs proxy proof) and a living proof bank (stories, artifacts, case studies, technical proof, “why I joined” narratives)
- Turn milestones into compounding credibility (not single announcements)
- Run founder + company voice with high taste
- Operate a weekly founder input loop (voice notes, meeting capture, interviews)
- Draft → review → publish with minimal founder time
- Ship high-signal content across:
- founder POV posts
- memo-style longform
- talent density stories (“why I joined”)
- technical/product deep dives (with internal partners)
Build recruiting conversion assets (the “risk-kill” pack)
- Create and iterate offer-stage assets used directly in closing:
- “Why Valon” deck
- FAQ + objection handling
- proof appendix (metrics you can share, anonymized outcomes, architecture signals)
- role sell-sheets / pitch talk tracks
- Partner with recruiting/RecOps to instrument outcomes and iterate fast:
- decline reasons
- offer acceptance
- candidate perception before first call
Distribution (in service of outcomes)
- Build a lightweight distribution map (who matters, where they pay attention, what earns trust)
- Drive earned/partner distribution when it clearly increases credibility with the audiences we hire from
- Keep focus on owned assets that move candidates already in-funnel, then amplify the best ones
- Over time: compounding credibility that helps fundraising
Who You Are
- Can compress complexity into a credible narrative people repeat
- Write founder voice at a high bar (specific, opinionated, true—never hypey)
- Manufacture proof under constraints (can’t share everything, still make it feel real)
- Have distribution instincts and the discipline to prioritize what moves conversion
- Treat recruiting outcomes like product metrics (instrument → iterate)
- Ship weekly. You don’t need perfect conditions
Background-wise, intentionally broad. You might come from:
- writing/editing with strong operating instincts
- chief of staff / comms-heavy operator roles
- recruiting leadership with exceptional persuasion + storytelling
- product / growth / deployment strategist profiles with a comms spike
- technical program/storytelling hybrids
Compensation
- Competitive salary with a meaningful stake in the company via equity, and 401k plan. NB: The base salary range reflects multiple levels. We assess level based on a combination of past experience and interview performance
Skills
Content Writing, Storytelling, Messaging Frameworks, Recruiting Metrics, Distribution Strategy, Proof Development, Founder Voice, Content Creation, Narrative Building, Persuasion
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