Head of Marketing
Lead marketing at Hedra by owning positioning, messaging, content, launches, and blog for developer, prosumer, and enterprise audiences. Hands-on writing and execution in a startup environment, transitioning to management of content and social functions. Requires 7-10 years product marketing experience, exceptional writing, and technical curiosity in generative AI.
About the job
Responsibilities
- Own the positioning and messaging framework, with distinct tracks for developers (API/platform), prosumers, and enterprise — and lead the narrative shift toward B2B and developer audiences.
- Write and own product marketing and feature launch emails to the full distribution list, and build lifecycle segmentation across developer, prosumer, and enterprise audiences over time.
- Own the blog end-to-end in the CMS: editorial calendar aligned to launches, writing or editing every post, optimized for both SEO and GEO (answer-engine / AI search visibility).
- Own launch orchestration — every feature ship gets a coordinated email, blog, video, and social plan with consistent messaging.
- Run competitive intelligence: track competitor launches, positioning, content, and pricing, and feed it back into our messaging.
- Write or heavily edit video scripts in partnership with the Senior Video Producer so long-form content carries the same positioning.
- Define the messaging guardrails the social/DevRel lead and video team operate within.
- As the org matures, take on management of the content and social functions.
Qualifications
- 7–10 years in product marketing, with at least part of it marketing to developers or technical buyers (API products, dev tools, or infrastructure).
- Exceptional writer — this is a writing-first role. We'll ask for a portfolio of launch emails, blog posts, and messaging docs, and the process includes a paid writing exercise.
- Hands-on with modern SEO and a demonstrable understanding of GEO / AI-search optimization: structured content, citations, and how LLMs surface sources.
- Comfortable operating solo inside a CMS and an ESP with no support staff.
- Has run coordinated multi-channel launches before, ideally at a startup where you were the whole team.
- Leadership trajectory: you've managed a small team, or you're ready to.
Who You Are
- A writer first. You'd rather draft the email than brief someone else to draft it.
- Self-motivated and independent: able to set ambitious (and yet accurate!) timelines and deliver on them.
- Low ego, high patience, proactive communication. Strong opinions, loosely held.
- Genuinely curious about generative AI, world models, and the infrastructure underneath them — curious enough to read the docs and try the API yourself.
- And most importantly, treat Hedra as your own and help shape the vision with us.
Benefits
- Competitive compensation and equity
- Healthcare (Silver PPO Medical, Vision, Dental)
- 401K
- Lunch and snacks at the office
Skills
Product Marketing, SEO, Content Marketing, Developer Marketing, Messaging Frameworks, Competitive Intelligence, Cms, Esp, Ai Search Optimization, Video Scripting, Devrel
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