Sr. Events Marketing Manager

Responsibilities

• Own the strategy, performance, and execution of national conference portfolio to drive measurable pipeline growth.
• Establish event tiering, manage budgets, and set ROI targets.
• Partner closely with Sales and Executive leadership to align each activation with commercial goals.
• Collaborate with internal marketing teams to execute cohesive pre- and post-event attendee engagement campaigns.
• Directly manage all central logistics, including vendor relationships, booth design, branding, and swag production.

Requirements

• 7+ years of related professional Marketing experience, with a focus on event marketing and/or demand generation.
• Proven expertise in architecting large-scale B2B conference strategies within a healthcare, health-tech, or enterprise software environment.
• Experience overseeing large event budgets ($2.45M+ scale) across tier sponsorships, printing, logistics, and vendor execution.
• Subject matter expertise level understanding of account-based prospecting architectures (e.g., leveraging HubSpot or Apollo) to secure pre-scheduled meetings with C-suite buyer personas (Payers, Health Systems, HR leaders).
• Exceptional written communication skills to deliver concise, high-level briefing documentation for S-Team and C-suite members before executive deployments.
• Ability and willingness to travel up to 30% to steward premier onsite booth presence and manage distributed field resources.

Nice-to-Haves

• Prior experience collaborating directly with clinical or medical affairs teams to navigate and secure formal clinical sign-off on event presentations, pitches, and compliance-sensitive marketing collateral.
• Proficiency utilizing marketing automation systems (e.g., HubSpot) and CRM reporting tools (Salesforce) to calculate multi-touch pipeline attribution, tracking leads through to specific downstream healthcare metrics (e.g. covered lives, opportunities, and patient starts).
• Existing relationships with tier-1 event vendors, exhibit houses, and logistics partners, with a proven track record of scaling an ad-hoc event schedule into a highly repeatable "event machine" portfolio of 30+ national conferences annually.