AI Search & Web Lead
Own end-to-end web infrastructure and organic/AI search visibility for Watershed's demand gen efforts. Drive pipeline through SEO, LLM optimization, CRO, and hands-on testing while managing vendors and developers.
Creative Strategist
Owns creative strategy and production for paid/organic social on TikTok, Meta, Instagram, YouTube. Generates high-volume ads/UGC, manages creators, launches campaigns targeting healthcare workers, and iterates based on performance data.
New York, NYGrowth MarketingOnsite
About the role
Responsibilities
- Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube
- Generate high volumes of creative - ads, UGC-style content, clips, hooks - and test relentlessly
- Build and manage a pipeline of creators, clippers, and freelancers
- Study what's working in DTC, creator economy, and direct response - then apply it to healthcare
- Launch and scale campaigns targeting nurses and caregivers for our talent agent product
- Track performance obsessively and iterate fast based on what converts
- Stay ahead of platform changes, trends, and formats before they're obvious
Requirements
- Run paid social or organic growth and have results to show
- Understand direct response creative - hooks, retention, CTAs, thumb-stopping visuals
- Chronically online and can spot trends before they peak
- Worked with creators or built content engines (UGC, clipping, repurposing)
- Know tools like Whop, Foreplay, Motion, or similar
- Move fast and can produce volume without sacrificing quality
- Scrappy - can shoot, edit, write copy, and run ads yourself if needed
- Have taste and strong opinions about what makes creative work
Skills
TikTokMetaInstagramYoutubeUgcPaid SocialOrganic GrowthDirect ResponseWhopForeplayMotion
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