Director, Product Marketing
Director of Product Marketing leading a PMM team and owning positioning, narrative, and GTM strategy for 1Password's core identity and security products (Enterprise Password Manager, SaaS Manager, Device Trust) in an AI-driven market. Requires 10+ years B2B SaaS PMM experience in identity security, 3+ years people management, and ability to translate complex technical concepts for multiple audiences.
About the job
Responsibilities
- Directly manage a team of product marketers covering core products (Enterprise Password Manager, SaaS Manager, Device Trust).
- Set clear expectations, manage performance, coach team members on clearer thinking, stronger writing, and stakeholder effectiveness.
- Own messaging, positioning, and launch strategy for core products.
- Define market narrative reframing products in the age of AI and automation.
- Own positioning and market leadership claims; develop competitive differentiation and solution narratives.
- Produce discovery decks, battlecards, objection-handling guides, and technical briefs for sales and SE teams.
- Surface win/loss signals and turn them into repeatable GTM motions.
- Serve as the voice of the market to Product leadership, providing customer evidence, analyst intelligence, competitive signals, and field feedback to influence roadmap, prioritization, packaging, and positioning.
- Act as a credible external voice in analyst briefings, customer advisory calls, thought leadership; write bylines, talk tracks, and keynote content.
Requirements
- 10+ years of B2B SaaS product marketing experience with strong depth in identity security, credentials management, or access governance.
- Hands-on experience positioning AI-adjacent or AI-native security solutions.
- Understanding of how identity security needs to evolve to support developers and AI builders.
- Ability to market technically complex products to IT leaders, security engineers, CISOs without losing coherence.
- Track record in competitive markets unseating incumbents or reframing a category.
- Understanding of how AI agents reshape identity and access security requirements.
- Working knowledge of developer toolchains (IDEs, GitHub Actions, CI/CD) and secrets management patterns.
- Use AI to accelerate work while owning strategy, judgment, and narrative; defend recommendations with clear thinking.
- Strong narrative instincts and ability to write for multiple audiences (CISO, platform engineer).
- Experience shaping category narratives.
- 3+ years directly managing PMMs with examples of developing and growing people; strong hiring track record.
Nice-to-Haves
- Security certifications (CISSP, Security+, or similar).
- Experience driving thought leadership in a fast-moving technology category.
Skills
Product Marketing, B2B SaaS, Identity Security, Credentials Management, Access Governance, Ai Security Solutions, Competitive Positioning, Messaging, Go-to-Market Strategy, Narrative Development, Developer Toolchains, CI/CD, Secrets Management, Sales Enablement, Market Research
Similar jobs
Product Marketing jobs
Ashby
United States
Leads Ashby’s company and brand narrative, translating customer, market, product, and company insights into messaging across segments and channels. The role owns the annual keynote, partners closely with the CEO and sales leadership, and initially operates as a senior individual contributor before building a team.
hyperexponential
New York, NY
Leads the US solution narrative for a complex insurance technology platform, translating customer and market insights into positioning, content, sales enablement, and deal support. Requires senior B2B SaaS marketing experience, strong commercial partnership, and the ability to build credibility in insurance and financial services.
Lyft
San Francisco, CA
Leads global B2B marketing strategy, operating infrastructure, vertical go-to-market programs, and measurement across multiple brands and markets. Requires 15+ years of enterprise marketing experience, strong marketing technology and analytics expertise, and executive-level cross-functional leadership.
Crusoe
Bellevue, WA
Leads portfolio-level product marketing for AI infrastructure, translating technical product roadmaps into sales narratives, plays, training, competitive intelligence, and customer-facing content. Requires 10+ years of product marketing experience and strong AI/ML infrastructure and enterprise sales expertise.
Rippling
New York, NYLeads Rippling’s vertical marketing function by identifying priority industries, developing industry-specific positioning, and executing measurable full-funnel go-to-market motions. Requires 7+ years of B2B marketing experience, demand generation expertise, and a strong record of building and managing marketing teams.