Product Manager, SMB Growth
Own Perplexity’s SMB growth product initiatives by managing design partnerships, translating operator feedback into product improvements, and expanding adoption. The role requires analytical and product judgment, marketing workflow experience, SQL proficiency, and strong communication skills.
About the job
Responsibilities
- Own the SMB design partner program end to end, enabling real operators to run their businesses on Computer and validating its impact on SMB revenue metrics.
- Recruit and onboard design partners by defining partner profiles, configuring connectors and project context, and establishing engagement metrics.
- Build and iterate on first-party skill packs until their output meets the quality bar operators would otherwise pay an agency to achieve.
- Translate partner feedback into a prioritized roadmap of skill, connector, and capability improvements; write specifications and drive execution with relevant teams.
- Lead case studies end to end with partnerships, product, and growth marketing; run engagements, measure results, and package outcomes for paid, organic, and partner channels.
- Expand usage among existing SMB operators through onboarding, lifecycle initiatives, and in-product recommendations.
Requirements
- 2–4 years of total work experience and a strong academic record.
- Two years in investment banking, strategy consulting, or a comparable high-intensity analytical role, followed by operating experience.
- Experience with marketing workflows such as paid social, lifecycle marketing, conversion rate optimization, or SEO.
- Experience using AI agents for real work, including writing prompts, creating skills, and building end-to-end automation systems.
- Strong written and verbal communication skills, including the ability to work with founders or heads of marketing.
- Comfortable with SQL, including pulling cohorts, validating segments, and interpreting dashboards.
- Ability to operate with high velocity in fast-paced, early-stage environments.
Nice to Have
- Founder or early employee experience at a DTC or e-commerce brand, performance marketing agency, or marketing technology company.
- Experience with Shopify, Klaviyo, Meta Ads Manager, TikTok Ads, or similar operator tools.
- Experience in a forward-deployed, solutions, or customer-facing product role.
Skills
Product Management, SQL, AI Agents, Prompt Engineering, Automation Systems, Paid Social, Lifecycle Marketing, Conversion Rate Optimization, SEO, Shopify, Klaviyo, Meta Ads Manager, Tiktok Ads, Cohort Analysis, A/B Testing
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