Head of Marketing
Owns full marketing function at early-stage AI startup, driving awareness, growth experiments across channels, brand positioning, and automated systems to convert attention into customers. Leverages data and user insights for scalable results; prior full marketing ownership required.
About the job
Responsibilities
- Find creative, scrappy ways to get Circleback in front of more people through distribution
- Build and run growth experiments across channels (paid, organic, community, partnerships, content) with a bias toward what scales
- Drum up buzz for product launches–coordinate releases, build anticipation, and make sure the right people know
- Define and own Circleback's brand positioning and messaging consistently everywhere
- Map the user journey from first touch to company-wide deployment, identify drop-offs, and work with the team to fix
- Set up automated growth systems (retargeting, intent-based lead capture, website conversion tools)
- Dig into product and user data to inform targeting, what's working, and opportunities
- Explore sales-assisted motions for expanding within companies
- Work with contractors or agencies for design, ads, or specialized work
Requirements
- Owned the full marketing function at an early-stage company
- Comfortable with brand and positioning work, running experiments, building automations, and data analysis
- Move fast, resourceful, self-directed
- Strong opinions on good marketing, held loosely based on results
- Can write well, think clearly about positioning, make a product feel unique
- Strong sense of taste and attention to detail for brand presentation
Skills
Growth Experiments, Brand Positioning, Content Marketing, Data Analysis, User Journey Mapping, Retargeting, Lead Capture, Partnerships, Paid Marketing, Organic Marketing
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