Skip to content
AddeparAddeparUnited States

Head of Product and Solutions Marketing

Lead and scale a product marketing team, developing positioning and GTM strategy for a B2B SaaS platform while partnering with R&D and sales to drive adoption and revenue.

Salary not listed
Remote8+ YOEProduct Marketing

About the role

What You’ll Do

  • Lead, manage and scale a growing, high-performing team of experienced product and segment marketers setting the strategy for the team and leading overall initiatives
  • Develop and articulate clear, engaging narratives that showcase platform-level and product-line positioning
  • Partner closely with R&D and GTM to lead compelling launches that establishes strong market momentum and drives product adoption in new and established markets and verticals
  • Collaborate across the marketing team to construct high-impact campaigns for prospects and clients globally that leverages product marketing content and advances product narratives, adoption and more
  • Empower our sales organization with the insights, positioning, and collateral needed to build pipeline and win deals including playbooks, competitive intelligence, buyer persona insights, and more in close partnership with our sales enablement team

Who You Are

  • 8+ years of product marketing leadership in rapidly growing B2B SaaS organizations, experience in financial services or marketing into financial services firms a plus
  • Experience building product marketing as a function and implementing best practices and process
  • Strong expertise in positioning, messaging, and value proposition development with the ability to translate complex product capabilities into clear, compelling client narratives that resonate; experience with value-based selling frameworks a plus
  • Proven track record of owning end-to-end go-to-market strategy for complex buying processes
  • A passion for building compelling content and thought leadership to support the sales and client management motions as well as brand recognition
  • Strong stakeholder management and collaboration with R&D, GTM and executive teams

Skills

Product MarketingPositioningMessagingValue Proposition DevelopmentGo-to-Market StrategyCompetitive IntelligenceSales EnablementStakeholder ManagementB2B SaaSThought Leadership

Similar roles

Product Marketing jobs
Quadric

Head of Marketing

QuadricBurlingame, CA

Build and lead marketing from the ground up for a growth-stage edge AI semiconductor IP company. Own strategy, brand narrative, product marketing, PR, and GTM initiatives while partnering closely with technical and executive teams.

200k – 250k/yr
On-site10+ YOEProduct Marketing
Runway

Manager/Director of Product Marketing

RunwayNew York, NY +1

Founding Product Marketer to own positioning, launches, and enablement across Runway's Creative, Dev, and Robotics businesses. Build launch systems for a fast-moving AI company, then scale and lead the PMM function. Requires 7+ years PMM experience with technical/fast-paced products.

200k – 280k/yr
Remote7+ YOEProduct Marketing
Descript

Head of Enterprise Marketing

DescriptSan Francisco, CA

Own end-to-end enterprise demand generation and self-serve-to-enterprise conversion for a PLG video/audio AI product. Build ICP, vertical frameworks, ABM programs, lifecycle plays, measurement systems, and co-own upmarket pipeline with Sales.

210k – 230k/yr
Hybrid8+ YOEProduct Marketing
1Password

Director, Product Marketing

1PasswordUnited States

Director of Product Marketing leading a PMM team and owning positioning, narrative, and GTM strategy for 1Password's core identity and security products (Enterprise Password Manager, SaaS Manager, Device Trust) in an AI-driven market. Requires 10+ years B2B SaaS PMM experience in identity security, 3+ years people management, and ability to translate complex technical concepts for multiple audiences.

Salary not listed
Remote10+ YOEProduct Marketing
Snowflake

Director, Product Marketing

SnowflakeMenlo Park, CA +1

Lead product marketing for Snowflake's core data and AI platform, owning messaging, GTM strategy, field enablement, and a team of PMMs. Requires 12+ years product marketing experience (3+ managing teams), deep cloud/data/AI expertise, and proven pipeline impact.

228k – 299k/yr
On-site12+ YOEProduct Marketing