Vice President of Marketing

Marketing leadership and team building

• Lead the marketing function across brand, product marketing, communications, content, social, partnerships, campaigns, and creative.
• Establish clear priorities, roles, OKRs, launch calendars, review processes, and feedback loops.
• Build a team culture that values speed, clarity, creativity, ownership, and high standards.
• Manage and mentor a team across multiple workstreams while remaining close enough to the work to improve it directly.
• Build and grow the marketing team thoughtfully, knowing when to hire, when to level up existing contributors, and how to create role clarity without slowing execution.
• Create the operating structure required for fast execution, clear decision-making, strong cross-functional alignment, and measurable outcomes.

Editorial strategy and narrative development

• Own the editorial standard for the company.
• Shape the core narratives that define how Offchain, Arbitrum, and related product lines show up in the market.
• Translate technical capabilities into business outcomes for institutions, developers, partners, media, and ecosystem stakeholders.
• Raise the quality of every external surface through sharper editing, stronger framing, better proof, and clearer language.

Brand, communications, and executive thought leadership

• Establish Offchain and Arbitrum as credible voices in the evolution of programmable markets, tokenization, financial infrastructure, and blockchain adoption.
• Partner with founders, executives, PR, product, BD, and ecosystem teams to develop high-quality communications across earned, owned, and partner channels.
• Guide founder and executive storytelling across op-eds, interviews, panels, social, and strategic announcements.
• Build a stronger editorial engine, including essays, reports, partner stories, market commentary, launch narratives, and recurring content franchises.
• Ensure external communications are precise, defensible, and grounded in real product value.

Campaigns, partnerships, and market intelligence

• Develop and execute high-impact campaigns across owned, earned, paid, partner, and executive channels.
• Build partner marketing motions that make strategic launches feel larger, clearer, and more commercially relevant.
• Monitor market shifts, competitor moves, policy conversations, institutional adoption, developer behavior, and media narratives.
• Turn market intelligence into fast action: messaging updates, executive talking points, campaign ideas, social responses, partner opportunities, and content angles.

Measurement and commercial impact

• Define how marketing success is measured across awareness, narrative adoption, developer engagement, partner amplification, enterprise pipeline, web traffic, launch performance, and ecosystem growth.
• Build reporting habits that show what is working, what needs to change, and where marketing is creating business impact.
• Guide your team in how to use data to improve campaigns, content, channels, and team focus.
• Manage budget and agency relationships with discipline.

Requirements

• Minimum of 10 years of marketing experience, ideally across high-growth technology, fintech, infrastructure, developer platforms, crypto, or enterprise software.
• Minimum of 5 years leading marketing teams across brand, product marketing, communications, content, campaigns, social, or GTM.
• Experience building marketing functions that are structured, fast, and accountable.