Product Marketing Lead, Billing
Leads go-to-market strategy and adoption for Stripe Billing products, while building a high-performing product marketing team. Requires 15+ years of product marketing experience, enterprise marketing expertise, and at least 5 years of people management.
About the job
Responsibilities
- Define and lead the go-to-market strategy for all Billing products, including segmentation, target audiences, positioning, launches, and post-launch adoption.
- Build, lead, and develop a high-performing team of product marketers, setting clear priorities and raising the bar for strategic thinking, customer insight, and execution.
- Synthesize customer, market, and competitive insights to inform product strategy, roadmap prioritization, and differentiated commercialization plans.
- Develop clear, compelling positioning and messaging that translates complex revenue-management capabilities into value for executive and technical audiences.
- Partner with Sales, Partnerships, Demand Generation, and Campaigns to equip go-to-market teams with narratives, enablement, and programs for engaging enterprise customers.
- Lead cross-functional teams through high-stakes launches and growth initiatives, aligning senior stakeholders around decisions, sequencing, and customer outcomes.
- Establish success metrics and use customer, sales, and product data to assess performance, identify growth opportunities, and improve go-to-market strategy over time.
- Represent the product area in executive narratives, customer conversations, and key industry moments, building credibility with enterprise audiences and internal leaders.
Requirements
- 15+ years of product marketing experience, preferably in B2B technology.
- 5+ years of experience managing teams, with a proven record of building and leading high-performing, highly cross-functional teams.
- Deep experience marketing to enterprise audiences, including complex buying committees, long sales cycles, and sophisticated business needs.
- High comfort toggling between big-picture strategy and detailed execution, with a strong bias to action.
- Excellent communication and presentation abilities, including explaining complex technical concepts to executive, technical, and non-technical audiences.
Nice-to-haves
- Experience in billing, payments, subscription management, financial operations, or an adjacent industry.
- Experience marketing to AI companies.
Skills
Product Marketing, Go-to-Market Strategy, Market Segmentation, Positioning, Messaging, Competitive Analysis, Product Launches, Sales Enablement, Customer Insights, Market Research, Enterprise Marketing, Subscription Management, Payments, Financial Operations, AI
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