Product Marketing Manager
Develops go-to-market strategies, messaging, and content for AI product launches in hospitality. Collaborates with Product, Engineering, and Sales; conducts research and enables sales teams with collateral. Requires B2B SaaS experience and strong communication skills.
About the job
Responsibilities
- Develop and execute go-to-market strategies for new product features and launches
- Craft clear and compelling messaging that differentiates Lance in hospitality and AI markets
- Manage third-party vendors (videographers, creative partners) to produce high-quality marketing content
- Collaborate with Product and Engineering to understand capabilities and roadmap
- Enable Sales and Solutions teams with pitch decks, demos, case studies, and objection-handling materials
- Conduct market research, competitive analysis, and synthesize customer insights
- Drive content creation for website, email, and outbound channels
- Measure and optimize campaign performance, messaging, and product adoption
Requirements
- Experience in Product Marketing, Growth, or related roles in B2B SaaS or AI companies
- Strong ability to translate technical products (AI, automation, software) into business value
- Proven track record of executing go-to-market strategies and product launches
- Excellent written and verbal communication skills; creating sales/marketing collateral
- Analytical mindset with market research, customer insights, performance tracking
- Cross-functional collaboration with Product, Engineering, Sales, Operations
- Strong ownership in fast-paced startup
- Familiarity with hospitality, travel tech, or vertical SaaS (plus)
- Bachelor’s degree in Marketing, Business, Communications, or related
Compensation
- $140,000 Cash + Equity + Bonus
Skills
Product Marketing, Go-to-Market Strategy, Market Research, Competitive Analysis, Sales Enablement, Content Creation, Ai Products, B2B SaaS, Customer Insights, Cross-Functional Collaboration
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