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Raspberry AIRaspberry AINew York, NY

Product Marketing Manager

Own positioning, messaging, and GTM strategy for an AI design platform serving fashion brands. Lead product launches, competitive intelligence, and sales enablement with 5+ years of B2B SaaS or AI product marketing experience.

150k – 190k
Remote5+ YOEProduct Marketing

About the role

Responsibilities

Position & Messaging (Core Focus)

  • Develop and own core positioning and messaging framework
  • Translate complex AI capabilities into clear narratives
  • Partner with product to shape how new features are framed

Go-to-Market Strategy

  • Own GTM strategy and execution for product launches
  • Define launch tiers and success criteria
  • Build and manage cross-functional launch plans

Market & Customer Research

  • Lead ongoing market research and ICP refinement
  • Synthesize buyer insights into actionable frameworks
  • Partner with customer success

Content & Campaign Support

  • Partner with content and demand gen teams to brief, review, and approve marketing content
  • Develop thought leadership angles

Competitive Intelligence

  • Own competitive intelligence function
  • Build and maintain battlecards
  • Synthesize research into strategic recommendations

Product Launches

  • Own end-to-end product launches including go-to-market messaging, sales enablement materials, and content creation
  • Partner cross-functionally with product, sales, and design

Sales Enablement

  • Equip sales reps with localized materials, talk tracks, case studies, and competitive intelligence
  • Collaborate with sales on territory goals, messaging, and priorities
  • Attend customer-facing meetings and events when marketing presence adds value

Requirements

  • 5+ years product marketing experience, ideally at B2B SaaS or AI company
  • Proven ability to develop positioning and messaging that drives pipeline
  • Strong strategic instincts paired with ability to execute
  • Experience building GTM plans for product launches

Nice-to-Haves

  • Fashion/retail/creative tech experience

Compensation & Benefits

  • Base salary range: $150,000 – $190,000 annually
  • Performance-based bonus and equity
  • Comprehensive benefits package including health, dental, and vision insurance
  • Annual discretionary stipend for professional development
  • Annual company offsite

Skills

Product MarketingPositioning & MessagingGo-to-Market StrategyCompetitive IntelligenceSales EnablementB2B SaaSAi TechnologyMarket ResearchContent StrategyCross-Functional Collaboration

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