Product Marketing Manager
Own positioning, messaging, and GTM strategy for an AI design platform serving fashion brands. Lead product launches, competitive intelligence, and sales enablement with 5+ years of B2B SaaS or AI product marketing experience.
About the job
Responsibilities
Position & Messaging (Core Focus)
- Develop and own core positioning and messaging framework
- Translate complex AI capabilities into clear narratives
- Partner with product to shape how new features are framed
Go-to-Market Strategy
- Own GTM strategy and execution for product launches
- Define launch tiers and success criteria
- Build and manage cross-functional launch plans
Market & Customer Research
- Lead ongoing market research and ICP refinement
- Synthesize buyer insights into actionable frameworks
- Partner with customer success
Content & Campaign Support
- Partner with content and demand gen teams to brief, review, and approve marketing content
- Develop thought leadership angles
Competitive Intelligence
- Own competitive intelligence function
- Build and maintain battlecards
- Synthesize research into strategic recommendations
Product Launches
- Own end-to-end product launches including go-to-market messaging, sales enablement materials, and content creation
- Partner cross-functionally with product, sales, and design
Sales Enablement
- Equip sales reps with localized materials, talk tracks, case studies, and competitive intelligence
- Collaborate with sales on territory goals, messaging, and priorities
- Attend customer-facing meetings and events when marketing presence adds value
Requirements
- 5+ years product marketing experience, ideally at B2B SaaS or AI company
- Proven ability to develop positioning and messaging that drives pipeline
- Strong strategic instincts paired with ability to execute
- Experience building GTM plans for product launches
Nice-to-Haves
- Fashion/retail/creative tech experience
Compensation & Benefits
- Base salary range: $150,000 – $190,000 annually
- Performance-based bonus and equity
- Comprehensive benefits package including health, dental, and vision insurance
- Annual discretionary stipend for professional development
- Annual company offsite
Skills
Product Marketing, Positioning & Messaging, Go-to-Market Strategy, Competitive Intelligence, Sales Enablement, B2B SaaS, Ai Technology, Market Research, Content Strategy, Cross-Functional Collaboration
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