Field Marketing Manager
Own end-to-end field marketing and conference execution: logistics, vendor management, pre/post outreach, staffing, and ROI tracking for 10-20+ events per quarter in a fast-growing health tech startup.
Associate Marketing Manager, Demand Gen
Executes multi-channel demand generation campaigns, builds and optimizes marketing automation workflows, and applies AI tools to improve efficiency. Collaborates with sales and product teams to drive qualified leads, requiring 2-4 years experience with tools like Pardot and CRM.
101k – 145kUnited StatesGrowth MarketingRemote2+ YOE
About the role
Responsibilities
- Build, launch, and continuously improve campaigns within the marketing automation platform, including emails, forms, lists, and repeatable workflows.
- Execute multi-channel demand generation campaigns including email nurtures, webinars, paid media, content syndication, and field marketing programs while documenting and refining the processes behind each.
- Support marketing operations including campaign tracking, lead flow, data hygiene, and CRM alignment.
- Support execution of account-based marketing (ABM) initiatives, including audience segmentation, campaign setup, and coordination with sales across target account lists.
- Design and run structured tests across channels, audiences, and messaging — forming hypotheses, measuring results, and implementing what works.
- Collaborate with product marketing, brand, and sales teams to align campaigns with messaging and commercial priorities.
- Apply AI tools (including Claude, ChatGPT, and others) to accelerate content development, campaign analysis, audience research, and operational tasks.
Requirements
- 2–4 years of experience supporting or managing demand generation or digital marketing campaigns, preferably in healthcare, health tech, or life sciences.
- Hands-on experience with marketing automation platforms (Pardot preferred), including campaign setup, email execution, list management.
- Comfort with marketing operations fundamentals, including lead routing, campaign tracking, data hygiene, and CRM integration.
- Strong enough with ABM concepts to execute and iterate on audience segmentation and sales-aligned programs.
- Ability to manage multiple campaigns and deadlines in a fast-paced environment with strong attention to detail.
- A data-driven mindset with the ability to interpret campaign performance and support reporting on funnel metrics and KPIs.
- Strong organizational and project management skills across campaigns and systems.
- Experience using AI tools such as ChatGPT or Gemini, or a demonstrated willingness to adopt them to improve efficiency in research, content development, and campaign execution.
Nice-to-Haves
- Experience in healthcare, health tech, or life sciences.
Skills
PardotMarketing AutomationCRMABMEmail MarketingWebinarsPaid MediaContent SyndicationAI ToolsChatGPTData AnalysisLead FlowCampaign TrackingMarketing Analytics
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