Product Marketing Manager, Payments
Leads go-to-market strategy and execution for Payments products, including launches, positioning, messaging, thought leadership, and sales enablement. Requires 5+ years of technology product marketing experience and strong cross-functional communication skills.
About the job
Responsibilities
- Build marketing strategies with product, partnerships, and partner marketing teams to drive awareness, demand, and product usage.
- Drive end-to-end product launches, including audience segmentation, user insights, launch narratives, pricing and packaging input, cross-functional readiness, and execution.
- Develop differentiated messaging and positioning.
- Equip go-to-market teams with knowledge and sales enablement content.
- Create thought leadership content.
Requirements
- 5+ years of product marketing experience at a technology company.
- Experience developing messaging, positioning, and sales enablement materials.
- Strong verbal and written communication skills, with the ability to translate technical features into customer-facing benefits.
- Experience managing cross-functional go-to-market efforts with product, sales, and marketing teams.
- Ability to leverage data to identify opportunities and drive results.
Skills
Product Marketing, Go-to-Market Strategy, Product Launches, Messaging, Positioning, Sales Enablement, Demand Generation, Audience Segmentation, User Research, Pricing And Packaging, Thought Leadership, Cross-Functional Collaboration, Data Analysis
Similar jobs
Product Marketing jobs
Forterra
Arlington, VA
The Product Marketing Manager will position and launch autonomous defense products, translating complex engineering capabilities into compelling messaging for defense decision-makers and industry partners. The role requires 4–6 years of technical B2B product marketing experience and exceptional writing and cross-functional collaboration skills.
Basis
New York, NY
Defines product positioning, GTM strategy, and sales narratives for AI accounting agents. Partners with sales and product teams to create content, competitive intel, and thought leadership targeting CFOs and accounting firms. Requires 5-8 years B2B SaaS product marketing experience.
NMI
United States
Leads integrated go-to-market strategy and multi-channel campaigns for a payment gateway, focusing on ISO and ISV acquisition, vertical market adoption, pipeline growth, and revenue impact. Requires 5+ years of B2B marketing experience, partner or channel marketing expertise, and strong campaign analytics skills.
Motive
United States
Leads go-to-market launches, customer research, competitive intelligence, messaging, and sales enablement for fleet management and equipment monitoring products. Requires 4+ years of product or B2B marketing experience and strong cross-functional communication skills.
Censys
United States
Own product marketing and go-to-market strategy for Censys’ exposure management offering, translating cybersecurity capabilities into compelling positioning, content, and sales enablement. The role requires at least three years of cybersecurity product marketing experience, especially in threat intelligence, vulnerability management, or asset discovery.