Build and scale partner marketing programs from the ground up for a high-growth B2B SaaS company, including joint GTM plans, co-marketing assets, AWS Marketplace operations, and MDF coordination. Support field marketing events and ABM pipeline programs. Requires 4-7 years B2B SaaS marketing experience with partner and field focus.
109k – 125k/yr
Remote4+ YOEProduct Marketing
About the role
Partner Marketing (70%)
Develop and execute joint GTM plans with high priority OEM partners each quarter
Build and maintain a partner resource hub with brand guidelines, messaging guides, enablement materials, FAQs, campaign assets, and collateral
Create partner marketing deliverables including launch kits, solution briefs, case studies, campaign-in-a-box assets, webinars, blog posts, and co-marketing materials
Build scalable operational frameworks, templates, workflows, and enablement processes
Partner closely with Sales, Partnerships, Demand Generation, Product Marketing, and Field Marketing to align on GTM priorities, events, pipeline, and activation plans
Coordinate with Partner team on priorities, co-sell opportunities, pipeline health, and initiatives
Support and operationalize AWS Marketplace presence, including listings, co-sell readiness, MDF coordination, and GTM collaboration
Help unlock and allocate MDF funds
Establish presence across partner marketplaces, integration directories, and ecosystem listings
Support planning and coordination of partner enablement sessions
Track and report on partner marketing KPIs including influenced pipeline, sourced opportunities, co-marketing campaigns, partner engagement, and activation metrics
Lay groundwork for broader Integration Partner and ecosystem marketing expansion
Field Marketing (30%)
Support execution of regional field events for ABM and enterprise pipeline, including executive dinners, roundtables, hosted experiences, and partner events
Assist with onsite logistics, vendor coordination, attendee management, and operational execution for conferences, activations, and hosted programs
Track and report on event ROI, pipeline influence, sourced opportunities, and engagement metrics
Contribute to pre-event and post-event communications, executive outreach, attendee experiences, and follow-up
Collaborate cross-functionally with Marketing, Revenue, and Executive Leadership to align events with GTM priorities
Skills
partner marketingField MarketingGo-to-Market Strategyaws marketplacemdf coordinationco-sell motionsSales EnablementHubSpotSalesforceAsanaNotionprm systems
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