Senior Customer-Led Growth Manager

What you'll own

1. Find the stories, the data, the proof

• Go inside our 45+ partner systems to find the wins worth telling — clinical, operational, financial
• Build the customer-interview motion: who to talk to, what to ask, how to capture
• Surface data case studies - pull the numbers from PX, RevOps, and partner systems that turn a story into a verifiable result
• Maintain a live customer-quote and proof-point library every campaign can pull from
• Define a tiered story format: written, video, data card, executive testimonial, peer-reference

2. Make the content

• Activate the 15+ existing case studies (1 - 2 per month) across web, sales, and ABM
• Produce the video case studies alongside the Creative Lead
• Build a repeatable, low-friction production pipeline (creators, editors, partner approvals)
• Use AI workflows to spin one story into the full asset set - paid creative, lifecycle emails, sales narrative, social, web - in days, not weeks

3. Launch the campaigns that drive demand

• Coordinate three case-study 360 campaigns every asset built around one partner story, distributed across paid, ABM, lifecycle, and sales
• Map every story to ICP segment, persona, and funnel stage so it drives pipeline, not impressions
• Own the brief-to-launch motion: narrative, formats, audience, creative, distribution, measurement
• Partner with Growth on the demand programs that turn customer stories into pipeline (paid, ABM, lifecycle nurture)
• Measure customer-led campaigns against pipeline contribution, not engagement

4. Support customer events and activations

• Run customer-led webinars
• Co-design small-format dinners, roundtables, and customer-led peer sessions that pull buyers into the room
• Help shape activations at key events—agenda, customer presence, attendee mix
• Use customer voice to set the agenda and curate the guest list
• Feed event outputs (quotes, clips, learnings) back into the content engine and the demand campaigns
• Partner with PMM and Growth on event narrative, follow-up, and pipeline conversion

5. Stand up the customer reference roster for sales

• Build and maintain the live reference roster who'll talk to who, when, and on what topic
• Coordinate executive references for late-stage deals
• Track utilization and protect customer time

6. Make customer voice the default across the engine

• Make customer voice the default proof point in every Growth and PMM campaign
• Partner with PR/comms to feed customer stories into media placements and analyst briefings
• Use AI tools to accelerate transcription, drafting, asset variants, and distribution - so one interview can power ten outputs

You'll do well here if

• You've spent 6+ years across customer marketing, demand gen, content, or campaign roles in B2B - and you've shipped case studies and run the paid and lifecycle motion that distributes them
• You think of customer voice as a demand engine, not a project
• You can find the line that turns a complicated win into a simple story, then build the campaign and the activation around it
• You're comfortable interviewing executives, clinicians, and operators - and equally comfortable in HubSpot, paid platforms, and analytics
• You actively use AI workflows to extend output and shorten cycle time - one interview powers ten outputs
• You treat customer time as the most expensive resource in the company
• You're an operator first; you ship, you don't just plan