Senior Customer-Led Growth Manager

Owns customer-led growth by sourcing stories and proof from 45+ partners, producing content and video case studies, launching 360° demand gen campaigns across paid/ABM/lifecycle channels, supporting events, and building sales reference rosters. Requires 6+ years in B2B customer marketing/demand gen with AI tool proficiency.

About the job

What you'll own

1. Find the stories, the data, the proof

Go inside our 45+ partner systems to find the wins worth telling — clinical, operational, financial
Build the customer-interview motion: who to talk to, what to ask, how to capture
Surface data case studies - pull the numbers from PX, RevOps, and partner systems that turn a story into a verifiable result
Maintain a live customer-quote and proof-point library every campaign can pull from
Define a tiered story format: written, video, data card, executive testimonial, peer-reference

2. Make the content

Activate the 15+ existing case studies (1 - 2 per month) across web, sales, and ABM
Produce the video case studies alongside the Creative Lead
Build a repeatable, low-friction production pipeline (creators, editors, partner approvals)
Use AI workflows to spin one story into the full asset set - paid creative, lifecycle emails, sales narrative, social, web - in days, not weeks

3. Launch the campaigns that drive demand

Coordinate three case-study 360 campaigns every asset built around one partner story, distributed across paid, ABM, lifecycle, and sales
Map every story to ICP segment, persona, and funnel stage so it drives pipeline, not impressions
Own the brief-to-launch motion: narrative, formats, audience, creative, distribution, measurement
Partner with Growth on the demand programs that turn customer stories into pipeline (paid, ABM, lifecycle nurture)
Measure customer-led campaigns against pipeline contribution, not engagement

4. Support customer events and activations

Run customer-led webinars
Co-design small-format dinners, roundtables, and customer-led peer sessions that pull buyers into the room
Help shape activations at key events—agenda, customer presence, attendee mix
Use customer voice to set the agenda and curate the guest list
Feed event outputs (quotes, clips, learnings) back into the content engine and the demand campaigns
Partner with PMM and Growth on event narrative, follow-up, and pipeline conversion

5. Stand up the customer reference roster for sales

Build and maintain the live reference roster who'll talk to who, when, and on what topic
Coordinate executive references for late-stage deals
Track utilization and protect customer time

6. Make customer voice the default across the engine

Make customer voice the default proof point in every Growth and PMM campaign
Partner with PR/comms to feed customer stories into media placements and analyst briefings
Use AI tools to accelerate transcription, drafting, asset variants, and distribution - so one interview can power ten outputs

You'll do well here if

You've spent 6+ years across customer marketing, demand gen, content, or campaign roles in B2B - and you've shipped case studies and run the paid and lifecycle motion that distributes them
You think of customer voice as a demand engine, not a project
You can find the line that turns a complicated win into a simple story, then build the campaign and the activation around it
You're comfortable interviewing executives, clinicians, and operators - and equally comfortable in HubSpot, paid platforms, and analytics
You actively use AI workflows to extend output and shorten cycle time - one interview powers ten outputs
You treat customer time as the most expensive resource in the company
You're an operator first; you ship, you don't just plan