Senior Manager, Events & Field Marketing
Leads Retool’s AMER events and field marketing function, managing the team, budget, event portfolio, and pipeline impact. The role requires extensive B2B technology event experience, cross-functional leadership, strong project management, and familiarity with CRM and marketing automation systems.
About the job
Responsibilities
- Lead the events and field marketing function for the AMER region and manage internal events from conception through execution.
- Manage and develop a team of event and field marketing managers, establishing a repeatable execution model.
- Partner with marketing leadership to translate strategic direction into field marketing engagements that support pipeline growth.
- Manage the global field marketing budget, make investment decisions, monitor ROI, and report progress to stakeholders.
- Partner with go-to-market teams to identify events to attend or produce for demand generation among ideal customer profiles and key personas.
- Collaborate with product marketing and content teams on messaging, talk tracks, and presentations; identify event speakers and staff.
- Extend the brand across executive dinners, roadshows, product launches, and user conferences.
- Create experiential projects involving multiple vendors and internal stakeholders.
- Work with go-to-market and revenue operations teams to track event effectiveness, ROI, and lead quality, using data to inform future decisions.
Requirements
- 5+ years of field marketing experience in a B2B or technology startup environment.
- 4+ years leading a field marketing function.
- 5+ years planning and executing hosted and sponsored events.
- Strategic and cross-functional mindset with strong attention to detail.
- Excellent project management skills and ability to coordinate multiple workstreams, partners, vendors, and timelines.
- Ability to support both awareness-focused events and demand-generation programs that build and accelerate pipeline.
- Familiarity with CRM systems such as Salesforce, marketing automation tools such as HubSpot, and campaign-effectiveness tracking tools.
- Strong curiosity and first-principles thinking.
- Ability to build cross-functional relationships with go-to-market, product, brand design, and marketing teams.
- Excellent written and verbal communication skills.
- Ability to travel domestically and internationally up to 25%.
Compensation and Benefits
- Base pay range: $187,900–$232,100 per year.
- Additional compensation may include equity and/or commission, depending on the position offered.
- Benefits include medical, dental, vision, and 401(k).
Skills
Field Marketing, Event Marketing, B2B Marketing, Demand Generation, Pipeline Management, Project Management, Budget Management, Salesforce, HubSpot, CRM, Marketing Automation, Revenue Operations, Product Marketing, Content Marketing, Vendor Management
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