Enterprise Marketing Lead, Japan
Leads OpenAI’s enterprise marketing strategy and execution in Japan, developing localized demand-generation, field, partner, and content programs that build trust and generate pipeline. Requires 10–12+ years of B2B marketing experience, substantial Japan market expertise, and excellent Japanese and English communication skills.
About the job
Responsibilities
- Develop and execute Japan enterprise marketing strategy aligned with GTM and revenue priorities.
- Plan and run field marketing programs, executive events, webinars, roundtables, ABM pilots, partner co-marketing, and demand generation campaigns.
- Create high-impact bilingual content, including customer stories, newsletters, executive narratives, sales enablement, and localized campaign assets.
- Partner with Sales to identify target accounts, industries, objections, and opportunities for marketing support.
- Work with Product Marketing and Global Marketing to localize launches, narratives, and enterprise messaging for Japan.
- Coordinate with Communications, Global Affairs, Legal, and policy partners on trust-sensitive messaging and external programs.
- Build partner marketing strategies with priority ecosystem and channel partners.
- Manage agencies, vendors, timelines, budgets, reporting, and post-campaign measurement.
- Establish operating rhythms and performance dashboards for Japan enterprise marketing.
Requirements
- 10–12+ years of experience in B2B, enterprise, field, demand generation, or integrated marketing, with substantial Japan market experience.
- Proven track record planning and executing marketing programs that support enterprise pipeline generation.
- Strong understanding of Japanese enterprise buying dynamics and the role of trust, regulation, consensus-building, and local proof.
- Excellent Japanese writing, editing, and content production skills; business-level English or stronger.
- Experience partnering closely with Sales, Product Marketing, Communications, Legal, Partnerships, and global teams.
- Strong project management skills and ability to manage multiple programs, agencies, vendors, and stakeholders simultaneously.
- Analytical mindset and ability to connect marketing activity to pipeline, account engagement, and business outcomes.
- High ownership, adaptability, and comfort operating in fast-moving, ambiguous environments.
Nice-to-haves
- Experience marketing AI, developer, SaaS, cloud, infrastructure, data, or other technical products.
- Familiarity with Salesforce, Marketo, and marketing analytics tools.
- Experience with partner-led GTM or ecosystem co-marketing in Japan.
- Exposure to regulated or trust-sensitive industries.
- Experience in high-growth technology companies or global-local matrix organizations.
Compensation and Benefits
- No compensation information was provided.
Skills
B2B Marketing, Enterprise Marketing, Field Marketing, Demand Generation, Account-Based Marketing, Partner Marketing, Product Marketing, Sales Enablement, Salesforce, Marketo, Marketing Analytics, Project Management, Pipeline Analytics
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