Senior Product Marketing Manager and Evangelist, ASEAN
Leads Snowflake’s product marketing, evangelism, and go-to-market strategy across ASEAN, translating AI Data Cloud capabilities into customer and market impact. Requires 15–20+ years in technology and market-facing roles, strong data and AI/ML expertise, executive communication skills, and regional market knowledge.
About the job
Responsibilities
- Lead Snowflake’s product marketing and evangelism efforts across the ASEAN market.
- Build and execute go-to-market strategies and programs that strengthen Snowflake’s market position and accelerate growth.
- Evangelize the AI Data Cloud through speaking engagements, social media, video, and community engagement with customers, partners, media, analysts, and industry audiences.
- Develop messaging, content, and sales enablement assets for Snowflake and partner teams.
- Partner with demand generation, content marketing, sales, product management, and global stakeholders on regional go-to-market plans.
- Own end-to-end product launches for ASEAN, including briefings, spokesperson support, enablement content and sessions, and coordination with marketing and PR on campaigns and events.
- Build market and competitive intelligence and serve as a thought leader on industry trends.
- Champion diversity and belonging.
Requirements
- 15–20+ years of experience spanning technology, product, and market-facing roles, with strong exposure to data management and AI/ML.
- Strong cross-functional leadership and ability to influence without authority.
- Outstanding communication and presentation skills for internal leaders, external stakeholders, and public audiences.
- Excellent writing skills and ability to distill complex ideas into clear presentations and plans.
- Track record working on complex data solutions and providing architectural or technical leadership.
- Analytical mindset with ability to turn information into actionable insight.
- Strong understanding of the technical foundations and business value of modern data technologies across on-premises and cloud environments.
- Experience with database products.
- BS/BA degree or equivalent practical experience.
- Experience partnering with field go-to-market teams across marketing, sales, and solution engineering to create content and messaging for technical practitioners and C-level executives.
- Deep understanding of the technological landscape and market dynamics across ASEAN.
- English proficiency; fluency in regional languages such as Bahasa, Mandarin, Cantonese, or Thai is strongly advantageous.
Skills
Product Marketing, Go-to-Market Strategy, AI/ML, Data Management, Cloud Computing, Database Products, Market Intelligence, Competitive Intelligence, Sales Enablement, Product Launches, Content Development, Public Speaking, Social Media, Solution Engineering
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