Senior Manager, Integrated Marketing - Provider
Leads integrated provider marketing strategy, brand campaigns, reputation, community engagement, and advocacy programs for a healthcare marketplace. The role requires 8–10 years of experience in integrated marketing for technology brands, with strengths in creative strategy, brand measurement, and professional-audience engagement.
About the job
Responsibilities
- Lead Zocdoc’s provider brand strategy to build awareness, affinity, trust, and preference among current and prospective providers.
- Develop and implement provider marketing programs, including integrated campaigns, partnerships, and thought-leadership opportunities.
- Develop and execute creative campaigns across channels.
- Own and evolve foundational brand systems, including brand health tracking and analysis.
- Manage online reputation and community engagement for provider and business audiences.
- Define and drive a provider advocate program.
- Collaborate with Patient Brand, Provider Acquisition, Product Marketing, Content Marketing, Creative, and Legal to align campaigns, messaging, and creative.
- Empower internal and external partners to maintain consistency across provider-facing touchpoints and materials.
Qualifications
- 8–10 years of experience leading integrated marketing for world-class technology brands.
- Marketplace experience with a professional-industry supply side is a plus.
- Proven track record in creative strategy and integrated campaign development for professional audiences.
- Experience building or evolving brand frameworks, measuring brand health, and connecting programs to business outcomes.
- Experience developing and executing organic social strategies and online community engagement for professional audiences.
- Strategic, creative, analytical, results-oriented, and effective in cross-functional leadership.
- Comfortable writing briefs and working hands-on to bring marketing ideas to life.
Compensation
- Base salary range: $148,000–$190,000 USD.
- Certain positions may also be eligible for variable pay and/or equity; the full compensation package will be discussed with the recruiter.
Skills
Integrated Marketing, Brand Strategy, Creative Strategy, Campaign Development, Brand Health Tracking, Organic Social, Community Engagement, Thought Leadership, Online Reputation Management, Partnership Marketing
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