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DecagonDecagonSan Francisco, CA

Director of Marketing Operations

Owns and evolves marketing systems, data processes, and performance reporting using tools like HubSpot and Salesforce. Partners with Marketing, RevOps, and Sales to scale operations in a high-growth B2B SaaS environment, requiring 6-10 years experience.

200k – 240k/yr
On-site6+ YOERevenue Operations

About the role

Responsibilities

  • Own and evolve the marketing systems architecture, including HubSpot, Salesforce integration, and core tooling
  • Own lifecycle stages, lead scoring, and routing to drive consistent lead management across Marketing and Sales
  • Own marketing performance reporting, building a clear and reliable view of funnel performance and pipeline
  • Partner with BizOps to define and scale reporting infrastructure (e.g., Hex) and ensure data is accurate and actionable
  • Own and standardize how campaigns are executed, tracked, and measured across digital, lifecycle, ABM, and field marketing programs
  • Ensure consistent campaign structure and data quality to support accurate reporting and performance analysis
  • Define and uphold data governance, segmentation, and database health across marketing systems
  • Partner cross-functionally with Marketing, RevOps, and Sales leadership to align on processes, definitions, and priorities

Requirements

  • 6-10 years of experience in Marketing Operations, Revenue Operations, or a related GTM role
  • Experience building and scaling marketing operations in a high-growth B2B SaaS environment
  • Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and Salesforce
  • Strong understanding of lifecycle management, lead scoring, and marketing data models
  • Proven ability to operate cross-functionally with Marketing, RevOps, and Sales teams
  • Strong ownership mindset with the ability to drive initiatives end-to-end
  • Strong problem-solving skills with a focus on execution and outcomes
  • Ability to translate data into clear insights and recommendations for stakeholders

Nice-to-Haves

  • Experience building marketing ops from early-stage to scale
  • Strong analytical skills and experience partnering with data and operations teams
  • Background working closely with Sales/BDR organizations in a sales-led motion
  • Experience defining reporting layers or working with tools like Hex
  • Passion for building clean, scalable systems that drive measurable growth

Skills

HubSpotSalesforceMarketoHexLead ScoringLifecycle ManagementMarketing AutomationData GovernanceABMReporting

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