Director of Marketing Operations
Owns and evolves marketing systems, data processes, and performance reporting using tools like HubSpot and Salesforce. Partners with Marketing, RevOps, and Sales to scale operations in a high-growth B2B SaaS environment, requiring 6-10 years experience.
About the job
Responsibilities
- Own and evolve the marketing systems architecture, including HubSpot, Salesforce integration, and core tooling
- Own lifecycle stages, lead scoring, and routing to drive consistent lead management across Marketing and Sales
- Own marketing performance reporting, building a clear and reliable view of funnel performance and pipeline
- Partner with BizOps to define and scale reporting infrastructure (e.g., Hex) and ensure data is accurate and actionable
- Own and standardize how campaigns are executed, tracked, and measured across digital, lifecycle, ABM, and field marketing programs
- Ensure consistent campaign structure and data quality to support accurate reporting and performance analysis
- Define and uphold data governance, segmentation, and database health across marketing systems
- Partner cross-functionally with Marketing, RevOps, and Sales leadership to align on processes, definitions, and priorities
Requirements
- 6-10 years of experience in Marketing Operations, Revenue Operations, or a related GTM role
- Experience building and scaling marketing operations in a high-growth B2B SaaS environment
- Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and Salesforce
- Strong understanding of lifecycle management, lead scoring, and marketing data models
- Proven ability to operate cross-functionally with Marketing, RevOps, and Sales teams
- Strong ownership mindset with the ability to drive initiatives end-to-end
- Strong problem-solving skills with a focus on execution and outcomes
- Ability to translate data into clear insights and recommendations for stakeholders
Nice-to-Haves
- Experience building marketing ops from early-stage to scale
- Strong analytical skills and experience partnering with data and operations teams
- Background working closely with Sales/BDR organizations in a sales-led motion
- Experience defining reporting layers or working with tools like Hex
- Passion for building clean, scalable systems that drive measurable growth
Skills
HubSpot, Salesforce, Marketo, Hex, Lead Scoring, Lifecycle Management, Marketing Automation, Data Governance, ABM, Reporting
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